On December 4, 2024, W Korea shared the latest photos featuring Celine ambassadors Park Bo-gum, NewJeans' Danielle, Suzy, and the six-member band TWS, leaving the K-pop community excited. The artists gathered at the French luxury fashion house's new flagship store in the heart of Seoul's Cheongdam district.
According to Celine's post, the store is a seven-story building made from two-tone glass, transparent across the two first floors and smoked over the upper floors. The first floor contains Women's leather goods accompanied by the Maison's collection.
The second and third floors are dedicated to women's ready-to-wear outfits, accessories, and shoes, accompanied by the brand's Beaute line and Haute Parfumerie. Lastly, the basement floor is assigned to Homme collections. Subsequently, the K-pop artists' latest pictures circulated on social media and went viral among the fandom.
"Celine’s lineup: elegance meets global icons," a fan tweeted.
The fandom stated that the latest picture showcased a powerful ambassador line-up for the Maison. Suzy, NewJeans' Danielle, Park Bo-gum, and TWS were referred to as "legends" and mentioned that they made the brand even more beautiful.
"Such a powerful lineup for Celine! TWS, Suzy, Danielle, and Park Bogum are all absolutely stunning and bringing major style," a fan reacted.
"Legends are together in one frame," a fan mentioned.
"Celine has pulled off an impressive lineup featuring TWS (The Weekend Superstar), Suzy, NewJeans’ Danielle, and Park Bogum. This collaboration merges the best of music, fashion, and acting, showcasing each star's unique charm under Celine’s iconic aesthetic. It’s sure to make waves in both fashion and pop culture circles," a fan commented.
"Wow , they are making Celine even more beautiful," a fan mentioned.
Many users mentioned that the latest pictorial radiated the vibe of the classic school and romance drama The Heirs.
"ngl this kinda gives off a kdrama vibe," a user reacted.
"Suzy & Bogum as the main lead couple. Hanjin can pass off as Suzy's younger brother. Dohoon as Bogum's younger brother. Danielle and Shinyu as the second lead couple. Jihoon, Youngjae, Kyungmin is like the A3 of Extraordinary You HAHA," a user shared.
"the heirs but make it 2024," a user commented.
"I need this one to be real, let them have a kdrama series," a user mentioned.
TWS, Suzy, and NewJeans' Danielle were recently appointed as the newest brand ambassadors for Celine
On November 15, 2024, South Korean actress Suzy was announced as the newest global ambassador for the Maison. According to Time International, she was thrilled to join as the ambassador. She added that the brand was loved for its designs, embraced several generations, and embodied its long-lasting heritage.
Subsequently, the South Korean K-pop band TWS was appointed the brand ambassador by W Korea on November 22, 2024. The update was accompanied by the members donning their Teddy jackets and jeans. Meanwhile, NewJeans' Danielle was selected as Maison's latest global ambassador on March 22, 2024, through Celine's X post. The brand captioned its post as:
"Celine is pleased to announced that Danielle from NewJeans will represent NewJeans the house as a global ambassador."
The update was accompanied by a pictorial featuring the rookie K-pop idol modeling the brand in a black jacket paired with a T-shirt and jeans.
In recent news, Danielle and her group NewJeans released How Sweet on May 24, 2024, accompanied by B-side track Bubble Gum through ADOR. Meanwhile, Park Bo-gum and Suzy were recently featured as a couple in the Netflix romance and sci-fi film Wonderland.
Park Bo-gum is gearing up to make his drama comeback with the web series When Life Gives You Tangerines with fellow Korean actress IU. Subsequently, Suzy was confirmed to return with All the Love You Wish For alongside Kim Woo-bin in 2024.
Meanwhile, the K-pop boy group unveiled their single album Last Bell on November 25, 2024, through Pledis Entertainment and YG Plus with Last Festival as the lead track. The record features three songs: Highlight, Last Festival, and Comma. On June 24, 2024, they unveiled the second extended play, Summer Beat!, through Pledis Entertainment.