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BTS' Kim Seokjin has triggered a major boost in the sales of LANEIGE Cream Skin over the past week. As the brand's ambassador, his influence drives the global surge in demand. On October 10, 2024, Korean media Naver dubbed him the "God of Beauty," recognizing his impact on the brand's popularity and its customers.
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The product became the top-selling skincare item in the U.S. for seven days straight and quickly sold out worldwide. Fans are celebrating Jin's effectiveness as a brand ambassador.
A fan even complimented Jin on X, saying,
"Face carrying economy."
"THE JINIUS OF CREAM SKIN," a fan used a pun.
"His impact is INSANEEEEE!!!" A fan exclaimed.
"Sold out baby Seokjin!" A fan stated.
Several other fans talked about his impact and power on selling out the product,
"Kim Seokjin's effect worldwide," a fan said.
"That's the power of Seokjin," another fan stated.
"Worldwide handsome's impacttt," a fan wrote.
"Time to order every product from the new line," a fan expressed.
Seokjin's ambassadorship campaign makes LANEIGE Cream Skin a top-selling product
BTS' Jin was named the global ambassador for LANEIGE on September 30, 2024. He has demonstrated his popularity and power, leading to the brand's top sales ranking and selling out products worldwide after being named the ambassador.
On October 1, a campaign video titled Welcome! This is BTS Jin's Cream Skin Lab was released on YouTube and social media. His visuals, often hailed as embodying fundamental beauty, received massive response from fans and the public worldwide.
Following the launch of the Cream Skin campaign featuring Jin, LANEIGE Cream Skin topped the sales rankings across all genders and age groups (teens, 20s, 30s, and 40s and older) at Olive Young, Korea's top drugstore chain, achieving the number one spot in the weekly rankings. The product has also sold out at offline stores.
In the U.S., LANEIGE Cream Skin became a bestseller on the brand's official website within seven days, further proving Seokjin's influence as the "Sold-Out King." The product saw similar success in Hong Kong, the Philippines, Singapore, and Indonesia, with instant sellouts and quick restocking. In China, a limited-edition mini photobook, released alongside the BTS star's campaign, sold out immediately on top platforms like Taobao and Tmall.
Globally, LANEIGE has launched a bold marketing campaign featuring Jin's face. His Cream Skin advertisement was displayed on a dual screen at the New York Times Square. His image can also be seen at major locations worldwide, which excites fans as they follow his journey as a beauty icon.
Seokjin, often dubbed the "Visual King," has previously caused similar instances of selling out products after becoming the global ambassador for high-end jewelry brand FRED and luxury fashion house Gucci. With LANEIGE, Jin continues to be a popular global ambassador, leading with massive sales and influence.
In other news, Jin's fellow BTS member, j-hope, is all set to return on October 17, 2024. He will be the second member after Jin to be discharged after completing military service.
