On October 22, 2024, Stray Kids' Felix appeared as a guest on the Australian show, The Project, along with his co-member Bang Chan. The duo were interviewed by Australian journalist and television presenter Georgie Tunny. The show aired on the Network 10 television channel.
Stray Kids’ Felix shared his scouting experience during their interaction. When Georgie inquired if Felix was scouted on the street, he denied it, stating that he was scouted on Facebook. This astounded the host, and she inquired about the details of his scouting story. Felix then explained:
“There was a woman that messaged me, in the dms, I was like oh okay, this will be weird but then she was asking if I'd like to come for like a shooting.”
Felix went on to say that he was practicing at a dancing academy at the time and decided to fly to South Korea after a teacher at the academy suggested that he should give it a go.
“Yeah, that was my thought , stranger danger, the funny thing is that I was actually practicing at a dance academy and then the boss there was like saying to me, "I think you should try out", so yeah, I went to Korea like two weeks after.”
Stray Kids’ Felix's scouting incident garnered much attention on the internet. Most of his fans were startled when he revealed that he was scouted via Facebook. Expressing their surprise, one X user wrote:
"FACEBOOK????"
Some fans were reminded of Stray Kids' Felix’s old Instagram bio in which he asked people to follow him and described himself as an artist.
“Not felix being scouting on FACEBOOK of all places," expressed an admirer.
“Felix getting scouted from Facebook reminded me of his old IG bio now I'm curious what his FB bio was," remarked a fan.
“Lee Felix Yongbok stranger danger! scouted on facebook is crazy," exclaimed another admirer.
Many expressed surprise that Stray Kids' Felix flew to South Korea based on a stranger's Facebook message.
“No because how supportive are his parents to be like ok let’s get you to korea just 2 week after that fb message," a fan on X commented.
“They got him to MOVE COUNTRIES from Facebook??? that's insane," wrote an X user.
“Oh god i will never understand how this works cos why are these idols so scammable," joked another fan.
Stray Kids' Felix became the face of Elle Korea’s November 2024 issue
On October 15, 2024, Elle Korea magazine unveiled a couple of teasers for its impending November 2024 edition. One of these clips starred Stray Kids' Felix. The magazine shared four teaser videos on its social media page, the remaining three featured Gong-yoo, Jun Ji-hyun, and RIIZE.
Following the release of initial teasers, Elle Korea shared three covers featuring Stray Kids' Felix. The new cover was produced in partnership with Louis Vuitton, a French high-end fashion label.
Louis Vuitton announced Felix as its House Ambassador on August 22, 2023, via their official social media pages.