"First release in her OWN LABEL"- Fans excited as BLACKPINK's Jennie launches a Discord server amid new single teasers

Fans excited as BLACKPINK
Fans excited as BLACKPINK's Jennie launches a Discord server amid new single teasers (Image via Instagram/@jennierubyjane)

On September 28, 2024, BLACKPINK's Jennie launched a Discord server amid the new single teasers, sending fans into a frenzy. Interested users could join the server by signing up on the official Jenn.ie website, using their name and email address. Subsequently, an invitation link would be sent to the user through Jenn.ie website/portal.

For those unversed, BLACKPINK's Jennie has been teasing her upcoming single through her official Instagram account. In the reels and posts shared by the female artist, she's using the phrase "Calling all pretty girls," hinting at the release of her upcoming record.

Subsequently, the news about the singer launching her own Discord Serve circulated on social media and went viral. The fandom expressed their excitement, and an X user tweeted:

"she is handeling this so well considering this is her first release in her OWN LABEL. the server even requires you to answer what region you are from, and what language you prefer to connect you with the same set of people. it even has jennie bots to update you about her. "

Many fans weaved a plethora of compliments for BLACKPINK's Jennie's latest launch of Discord Server, while one fan passed a well-intentioned sarcastic remark.

"JENNIE’s discord is so well organized cussing words are banned, any messages that seems to be like personal info is banned, you can’t join unless you get personally invited and in order to get that link you have to sign up for her portal with your name and email. she made sure to make it a safe place for her and her fans we don’t deserve Jennie,"- a fan reacted.
"JENNIE OPENED HER OWN DISCORD SERVER!! YOU CAN ONLY GET INVITED IF YOU’RE SIGNED TO Jenn.ie PORTAL!! THIS IS SO SMART IDEA TO MAKE SURE ONLY HER FANS GET IN,"- a fan shared.
"jennie asking for my address on rubies site and now asking for my number on discord. like okay pookie you can visit me at my house and we can call each other everyday i’ll even give you my card details,"- a fan mentioned.

Fans also stated that BLACKPINK's Jennie's promotional skills were top-notch, and they could not get enough of it.

"waiting for everyone to be banned so jennie and i can have late night talk on discord,"- a user reacted.
"Wtf... Jennie On Discord???What's Happening....Jennie Ruby Jane Tou And Your Promotional Skills Are Top Tier,"- a user shared.
"Jennie’s mind? -opened a portal through a countdown-engaged people with her teasers by calling all pretty girls-fans solved jigsaw puzzles that revealed her teaser photo-opened a discord server by interacting with portal features,"- a user mentioned.

More about the strict rules set up by BLACKPINK's Jennie for her Discord Server

As BLACKPINK's Jennie has launched her Discord Server, the female artist has set up multiple stringent rules and regulations:

  1. To follow Discord ToS (Terms of Service) at all times.
  2. Treat every user with respect.
  3. The community has zero tolerance for toxic behavior, and if anyone engages in such acts, they will be removed permanently from the server without any warning. It includes acts such as attempting to bypass filtered words and phrases or engaging in fan wards.
  4. Jennie's team also has the right to remove any user from the server without warning and any ban appeal afterward.

Additionally, the Discord server has a leveling system. Users can increase their level by chatting and conversing. Link embeds are available at level 10, while media uploads are available for level 20 users.

For those unversed, the South Korean rapper, singer, and actress studied in New Zealand for five years before returning to South Korea in 2010. She debuted with BLACKPINK in August 2016 and released the single album Square One. Jennie ventured out into the field of acting, where she made her debut under the stage name Jennie Ruby Jane with the Home Box Office series The Idol.


In recent news, she collaborated with South Korean rapper Zico and released the single Spot!, accompanied by a music video. BLACKPINK's Jennie has signed an exclusive deal with Columbia Records in partnership with her label Odd Atelier and is scheduled to release a single in October 2024.

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Edited by Rachith Rao
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