From FRED Jewellery to CELINE: All BTS members’ current brand ambassadorship deals

On July 8, 2024, BTS's Jin was announced as the first Global Ambassador for the French luxury jewelry brand FRED, following his military discharge on June 12. All BTS members now represent luxury brands such as Bottega Veneta, Valentino, Tiffany & Co., Cartier, and Louis Vuitton.

Their endorsements have led to sold-out inventory, higher sales, and rising stock prices. Jewelry pieces worn by Jin in FRED's official release sold out in less than two hours, and Taehyung's Panthère de Cartier collection sold out, crashing the website within minutes of his announcement as the brand's face.

According to Allkpop in January 2024, Dior achieved sales of 1 trillion KRW (about 746 million USD) by the end of 2023 following Jimin's appointment as the brand's face.

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Each BTS member as the face of luxury brands such as CELINE, Dior, Valentino, and more

In January 2023, Min Yoongi aka SUGA of BTS, became the Italian luxury fashion house Valentino's Global Ambassador. The Life Goes On rapper-songwriter was announced as Samsung's newest ambassador and the face of its 'Freestyle 2nd Gen.'

Following this, in February 2023, Louis Vuitton announced the band's rapper and songwriter, Jung Ho-seok aka j-hope, as their newest Global Ambassador.

Park Jimin of BTS was announced as Dior's Global Ambassador in January 2023. Following this, in March 2023, American luxury jewelry brand Tiffany & co. announced the Like Crazy singer-songwriter as its newest global House ambassador.

Furthermore, in March 2023, Kim Taehyung aka V, became the brand ambassador for Hedi Slimane‘s CELINE and the Indonesian investment company, SimInvest. V also became the face of the French luxury jeweler Cartier’s new Panthère de Cartier campaign in July 2023. The Layover singer also became the face of Busan-based Compose Coffee in December.

The BTS frontman, Kim Namjoon, was announced as the first-ever official brand ambassador for the Italian luxury fashion house, Bottega Veneta, based in Milan, Italy. The Maison announced the partnership in April 2023. The same year, in December, Namjoon became the face of the South Korean premium furniture brand, ILOOM.

Jungkook became the Global Ambassador for the American apparel line, Calvin Klein, in March 2023. The Please Don't Change singer was also the face of Calvin Klein's 2024 Spring-Summer campaign, launched in February 2024.

Following the collaboration announcement, the company's stocks experienced a notable increase. The stock price of PVH Corp.—Calvin Klein's parent company—increased by 20%. In just four days, the price per share rose from $72.26 to $88.36.

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Currently, the BTS' j-hope, Namjoon, Jimin, SUGA, Jungkook, and Taehyung are serving in the South Korean military and will return in June 2025. However, j-hope is set to be discharged from the military in October 2024, as he enlisted in April 2023.