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On September 22, 2024, an unidentified individual shared a post on the South Korean social media platform Pann, where they listed down multiple controversies about HYBE artists' plagiarism allegations that occurred this year. Subsequently, the post included the names of several groups, such as TWS, ILLIT, LE SSERAFIM, KATSEYE, and others.
The Pann post went viral among the K-pop community, garnering over 140,000 views, and noted multiple controversies about the corporation's different groups. The issues included plagiarism of logos, concepts, performances, fandom names, and more from the other companies' groups.
The Pann user kickstarted their viral post with the newly debuted six-member boy band TWS. The K-pop group has been accused of allegedly plagiarising the logo at its debut and copying the style of the five-member band ONEUS. Additionally, TWS was accused of plagiarising GD & TOP's Knock Out and NCT U's Baggy Jeans music video.
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HYBE artists' including ILLIT, KATSEYE, and others, were involved in different controversies
The Pann user noted that the issues related to ILLIT were accusations of allegedly copying the fandom name LILLY. Many K-pop fans blamed the rookie girl group for copying BLACKPINK's Lisa's fandom name, Lillies. The user also discovered that LILLY was similar to the name of another K-pop star, NMIXX's Lily. The accusations prompted ILLIT to change their fandom name to GLLIT.
The Pann user then discussed more accusations related to the newest HYBE K-pop girl group, KATSEYE. They were accused of copying iKON's fandom name. The HYBE girl group announced that the name of their fandom would be EYEKONs, and subsequently, the K-pop community stated that it was similar to iKON's fandom name, iKONIC.
HYBE's four-member virtual girl group SYNDI8 was accused of copying concepts from aespa. SYNDI8's Kanari was charged with copying aespa Karina, where the user stated that the former has the same height, outfits, and MBTI type as the latter. The user also cited that the names of the remaining members and their respective connections and settings were also related to aespa.
Another HYBE group, LE SSERAFIM, was accused of copying prominent artists, including Rosalia, SZA, Doja Cat, and Tyla. The user stated that the group copied Rosalia's singing, concept, choreography, and performances. LE SSERAFIM was accused of plagiarizing Tyla's Water, Doja Cat's Woman, and stated that the group's track Swan Song was similar to SZA's Kill Bill.
The user also noted that the group LE SSERAFIM leader Kim Chae-won and aespa's Winter had style overlap issues multiple times on different events.
The Pann user concluded the viral post that sparked controversy by expressing their wish that HYBE would stop erasing the names of other companies and groups, which the corporation was allegedly executing through noise marketing, social media, and other means of viral strategy.
