“Giving University aesthetic”: Fans react to BTS' Jin’s logo on ‘Happy’ official merch 

 BTS’ Jin’s logo on ‘Happy’ official merch
BTS’ Jin’s logo on ‘Happy’ official merch (Image via @bts_bighit and @HYBE_MERCH/X)

On November 11, 2024, BTS' Jin unveiled his upcoming ‘Happy’ merch, featuring his new logo design emblazoned on his personalized products. The ‘Happy’ merch has been created to compliment BTS' Jin’s impending debut solo album of the same name. Like the singer’s previous Astronaut merch, the ‘Happy’ merch also features a Wootteo figure.

As shown in the latest merch video shared via HYBE MERCH’s X account, the latest personalized collection will offer a jacket, cap, t-shirt, coffee mug, mouse pad, cap, socks, and more themed items.

BTS' Jin's admirers looked thrilled with his 'Happy' merchandise, but his striking logo drew the most attention. Jin's logo became viral, with fans sharing their comments on the singer's personalised logo design. One of his fans claimed Jin's logo evoked a university vibe and wrote,

“It's giving university aesthetic....I love it”

Many other mixed reactions to Jin’s new logo were seen online. While some asserted that it had royal vibes, others compared it to a luxury brand logo. Another fan stated the logo was comparable to the presidential/governmental logo.

“this logo has royal vibes which is fitting since seokjin is the prince of korea”- wrote a fan.
“Looks like it’s the logo of a university Jin University”- a fan stated.
“Looks like those presidential / governmental logos - I actually like it - love the interception of the letters”- remarked another user on X.
“Looks like the logo of a luxury brand that I can’t afford”- stated a fan.

Some said the logo looked elegant, while others praised BTS' Jin’s new merchandise.

“So elegant and lovely! I hope fandom will now be normal about each member having their own personalised logo for their individual activities”- wrote a fan.
“seokjin's new logo is soooo elegant and screams royalty!!!”- commented another admirer.
“This looks so elegant and beautiful This looks like as if our prince Jin is going to a royal school! Like the royal prince he is”- another user on X wrote.
“Jin is the ONLY member that haven't released a solo album to date. Fighting Jin. I love the ideas he has for HAPPY It's Jin coded. This logo looks to luxurious. The merch is also merching.”- a fan wrote.

BTS' Jin’s ‘Happy’ merch will be sold both online and offline

On October 31, 2024, Kim Seokjin released a Weverse notification to announce the Jin 'Happy' POP-UP: Running Wild to Happiness event, which will be hosted from Tuesday, November 19, to Sunday, December 1, 2024 (KST). The location of this event is B1 Event Plaza, The Hyundai Seoul, 108 Yeouidaero, Yeongdeungpo-gu, Seoul.

The ‘Happy’ POP-UP event will sell Jin’s ‘Happy’ merch collection. In addition to the offline merch sales, the event will feature a photo zone and an interactive content zone for fans.

As stated under the notification, to provide a more enjoyable experience for visitors, the pop-up will require reservations on specified dates and times. The reservation link will be provided on Tuesday, November 12 at 10 AM KST, and the reservation will open at 11 AM KST the same day.


The online sales of BTS' Jin's merchandise will be done via the Weverse shop from December 5 onwards.

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Edited by Bharath S
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