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BTS' Jin made his impact felt at the Gucci 2025 Spring/Summer Women's Fashion Show, held during the Milan Fashion Week 2024, recently claiming the prestigious third rank on 'The Top Influencers of Milan Fashion Week Womenswear SS25' list. The list in question was released by Lefty, the reputed French influencer marketing platform, on Friday, September 27.
In the report, Lefty not only listed the most notable influencers of the latest season of the biannual event, but it also ranked premium labels under the 'The Top Brands of Milan Fashion Week SS25' title. Among various contenders, the Italian luxury fashion house, Gucci, ranked at number 2 with a noteworthy 196% surge in EMV (Earned Media Value) compared to the previous season.
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The immense success of the brand is reportedly due to their recent collaboration with Kim Seok-jin aka BTS' Jin, after Gucci introduced him as a new Global Brand Ambassador for the house on August 7 this year. His involvement with Gucci, especially during the Milan Fashion Week, generated $7.89 million EMV boasting a 16% engagement rate on a single Instagram post.
The BTS star consequently clinched third place on the 'Top Influencers of Milan Fashion Week Womenswear SS25', following ENHYPEN at number 1 and aespa's Karina at number 2.
According to STAR NEWS' September 26 article, Paris Match published a report claiming that the audience gathered at the Gucci fashion show in Milan on September 20 was captivated by Jin, who was attending his first fashion show as the luxury brand's global ambassador.
BTS' Jin's successful debut at Gucci 2025 Spring/Summer Women's Fashion Show as the brand's new Global Ambassador
Milan Fashion Week 2024 which took place with splendor, from September 17 to September 23, 2024, saw a host of K-pop celebs gracing the multiple shows held by top-tier fashion brands for the Spring/Summer 2025 collections being showcased.
The significant K-pop names attending shows included aespa's Karina and NCT's Jaehyun for Prada, I.N of Stray Kids for Bottega Veneta, TWICE's Momo for Onitsuka Tiger and Jin of BTS attending Gucci's runway show, among others. International talents were also gathered for various shows during the Milan Fashion Week 2024.
Per STAR NEWS' September 26 report, Paris Match noted in their article how, despite the event being brimming with globally famous figures, a large mass of fans turned up to support BTS' eldest on the day. Reportedly, Paris Match claimed that Gucci made the right choice, based on the number of fans showing up for his appearance at the fashion event.
Journalist Alessandro Argentieri of Marie Claire Italia also acknowledged Jin's fan following by posting a reel on his official Instagram account which showcased a starstruck crowd of fans assembled at the venue, cheering and appreciating the Moon singer. Argentieri wrote in his caption,
"#jinbts This reel is dedicated to all fans who yesterday have been waiting for #jin #jinofbts at the #gucci show. Yes, he’s a really charismatic and charming person. You can see how he hugs #sabatodesarno at the backstage #gucci #gucciss25 #mfw #triennalemilano"
Notably, according to user @JINUSASUPPORTGP on X, Paris Match further dubbed Jin "The Darling of Europe" and also nicknamed him "The little prince of Paris" as the 31-year-old was also made the very first ambassador of the high-end Paris-based jewelry brand FRED, on July 8.
The BTS vocalist's widespread fame was also cemented when the analytics platform Sprinklr revealed data showing Jin to be the most-mentioned celebrity during the latest swing of Milan Fashion Week, also naming Gucci as the most-mentioned designer.
BTS' Jin, who is also known for his social nature, was captured at the Gucci show, conversing with Italian professional Tennis player Jannik Sinner. He not only posed for pictures with the latter but also sat next to Dakota Johnson, front row, while the two were also seen greeting each other warmly at the venue. Seated beside him was also François-Henri Pinault, owner of Gucci's parent company, Kering.
Other significant attendees Jin was clicked with at the happening included names like Gucci's Creative Director Sabato de Sarno, Yves Saint Laurent CEO Francesca Bellettini, American actor Kirsten Dunst, British actor Kingsley Ben-Adir, model Chloe Oh, and Thai actor Gulf Kanawut, among more.
Fashion enthusiasts were further impressed by the ensemble of an iridescent knitted sweater, brown pants, and exquisite silver jewelry, sported by Kim Seok-jin at the Gucci SS25 Women's Fashion Show.
In other news, on September 27, Korean premium skincare brand, Laneige, selected BTS' Jin as their new Global Ambassador.
