"HE REALLY BE GETTING THEM ALL"— Fans react as BTS' Jin named as the global ambassador for Alo Yoga

On October 17, 2024, BTS Jin was named the global ambassador for Alo Yoga, the American premium athletic apparel brand. The announcement was made on the brand's Instagram, introducing him as their "newest global ambassador" and sharing photos of Jin in two different Alo outfits.

In one image, he sported a gray Make Waves Hoodie and sweatpants, in another, he wore sleek black Northstar Cargo pants and a Double Take short-sleeve shirt. This new role marks the idol's latest addition to a growing list of high-profile endorsements, including Gucci, FRED, and Laneige, and his position as a tourism ambassador for Visit Seoul.

As soon as the pictures were shared on social media, fans were in a frenzy. A user on X, @shinykkyu, wrote:

"WAIT ANOTHER ONE?!? SKXHS OMGGG HE REALLY BE GETTING THEM ALL THEY ALL WAITED SO EAGERLY FOR HIS RETURN!! KING!! AND HE LOOKS SOO GOOD AND COOL AND ALSO SO YOUNG LIKE AGING BACKWARDS."

Others were also quick to congratulate Jin on social media, celebrating his successful partnerships with brands. They expressed their excitement over his latest venture, commenting on how the singer-songwriter continues to solidify his influence in both the fashion and lifestyle spaces.

"Wowwwww #JIN is booked left and right. The Global Ambassador," another fan wrote.

"Face card never declines indeed," an X user remarked.

"girl he’s booked and busy DAMN," another user mentioned.

"THE FACE OF EMPLOYMENT," a fan commented.

Additionally, the announcement has stirred excitement among fans, with many noting his youthful appearance and joking that he might be aging backward.

"he literally looks like he’s back in the hyyh era. he has not aged," a user wrote on X.

"How is being this fine even legal? Let me speak to his parents," a fan commented.

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More about BTS' Jin's latest deal with Alo Yoga

On October 17, 2024, Alo shared pictures featuring the idol on their Instagram to announce the news of this latest collaboration, captioning the post:

"introducing our newest global ambassador: worldwide handsome #jin."

In an interview with Women's Wear Daily (WWD), Jin shared that his love for comfort, style, and versatility aligned perfectly with the brand’s ethos. He mentioned that his go-to pieces not only offer comfort but also reflect his commitment to mindfulness and well-being—values he holds close. The idol continued:

“This partnership with Alo means a lot to me because it aligns with values I personally hold close. Alo isn’t just about clothing; it’s about embracing a lifestyle centered on well-being, mindfulness, and balance."

Meanwhile, Alo Yoga’s Vice President of Marketing, Summer Nacewicz, expressed her excitement over the collaboration. She highlighted that the BTS member embodies the brand’s values of mindfulness, movement, and recovery and can inspire his global audience.

The partnership will officially kick off with a full campaign in early 2025, coinciding with the opening of Alo Yoga's first flagship store in South Korea. Located in Seoul’s Dosan Park, the six-story, 6,000-square-foot space will offer a luxurious shopping experience with a rooftop terrace and serene sunken garden.

Nacewicz expressed excitement about expanding into the South Korean market, recognizing Seoul as a global fashion hub with a major influence on worldwide trends.

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Meanwhile, BTS' Jin, who was discharged from the military in June, is set to release his debut solo album, Happy, on November 15, 2024.