On September 5, 2024, BTS' Jin appeared in a Visit Seoul promotional video on X as their honorary tourism ambassador. The video showcases the BTS member introducing various activities one can do in Seoul. From eating various delicacies to shopping for clothes, the video attracts lovers of Korean culture to visit the city for an experience of a lifetime.
The BTS singer narrated:
"When you come to Seoul, you'll encounter surprising new experiences. So Wonderful. So Delicious. So Amazing. At the journey's end, you will have rediscovered yourself. Here in Seoul, feel your soul. Feel Soul Good!"
Along with food and fashion, it also portrays activities like hiking on Bugaksan Mountain, and a temple stay at Jogyesa, displaying the dynamic and versatile Seoul. The Astronaut singer garnered attention from fans with his narration and simple looks.
A fan commented:
"WAHH HE'S SO HANDSOME,"
"seokjin in color yellow looks SO good!!!!," - a fan reacted.
"My soul My jin," - a fan played with the campaign's motto.
"I love how Seokjin narrates.. his voice soothes my soul," - another fan commented.
"His English is so cute," - an X user said.
The promotional video with the honorary tourism ambassador charmed the audience so much that many wished to visit Seoul to experience these adventures.
"Can’t wait to visit Seoul again!," - a fan reacted.
"I want to visit Seoul," - an X user wished.
"I’m ready to go to Seoul - just waiting on you Jin," - an ARMY commented.
"Someday i would like to experience Seoul’s famous food street markets where delicious korean food awaits," - a fan anticipated.
"I want to try the temple stay to refresh my body from a busy life," - a comment read.
BTS' Jin becomes the honorary tourism ambassador for Visit Seoul
With the motto "Feel My Soul," Visit Seoul has appointed the Awake singer as their honorary tourism ambassador. This marked the third collaboration of the BTS member with the organization. Marking his global presence, Jin will highlight Seoul and its culture in a bid to promote tourism in the city.
The Seoul Tourism Organization has planned to release a lineup of content with Jin, starting from August 26.
The themes of the promotional campaign are Love, Inspire, and Fun. It began with the first episode Love on August 29, 2024. On September 5, they released their second episode Inspire, and the third episode Fun is scheduled for September 15. The campaign has amassed many eyes who aspire to live the Seoul experience.
The Epiphany singer has been busy filming multiple reality and variety shows such as his self-produced Run Jin, and MBC's Half-Star Hotel in Lost Island, among others. On August 28, Xports News confirmed Jin's feature on Netflix's new show KIAN's Bizarre B&B.
As for the release of new music, fans can expect a different side of the singer, according to the recent statement released by HYBE Labels. They have also stated that they "are preparing a lot in various ways," and that fans can look forward to more activities by the artist in the second half of the year.