"Her whole aura screams IT GIRL" — Fans react as BLACKPINK's Jennie visits Gentle Monster's Jewelry Collection Pop-Up space in Seoul

On January 16, 2025, BLACKPINK's Jennie made a surprise appearance at Gentle Monster's latest pop-up store in Haus Dosan, Seoul, dedicated to their new jewelry collection.

Gentle Monster, established in 2011, is a South Korean brand celebrated for its avant-garde designs in eyewear and accessories. The brand is known for its innovative approach to fashion, often blending art and commerce to create unique retail experiences.

Jennie's collaboration with Gentle Monster began in 2020, marking a significant partnership between a global fashion icon and a leading brand. Their joint ventures have consistently garnered attention for their creativity and style.

The pop-up store, named "Jewelry Collection," is located in the trendy district of Gangnam in Seoul. This space showcases the exclusive jewelry collection co-designed by Jennie and Gentle Monster, featuring pieces that reflect Jennie's personal style and the brand's distinctive aesthetic.

Meanwhile, one fan hailed her as the "IT GIRL" and wrote:

"Her whole aura screams IT GIRL."

Fans took social media platforms by storm to express their excitement over the Mantra rapper's visit to the pop-up store.

"Can jennie pls do another collaboration with gentle monster bc they’re not restocking jentle salon and i need a jennie pair," one fan wrote.

"The face card, the hairstyle, the fit, such a perfect woman," another fan wrote.

"Gentle Monster's princess frl," another fan added.

Some fans wished the BLACKPINK rapper a happy birthday as Jennie turned 29 on January 16, 2025.

"Where should I look? She looks so good," a fan commented.

"Jennie and Gentle Monster always the perfect collab," another fan said.

"Happy Birthday to my first love. The moment I laid my eyes on you, I knew you were the special one—wishing you all the best," one other fan wrote.

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More about Gentle Monster Pop-up store venues and Jennie's solo endeavors

The pop-up is set to run from January 15 to February 27, 2025, in seven cities worldwide, offering fans and fashion enthusiasts a limited-time opportunity to engage with the collection firsthand.

The 7 pop-up worldwide locations and dates are as follows:

Seoul⁣⁣⁣⁣:

• Haus Dosan, 50 Apgujeong-ro 46-gil, Gangnam-gu, Seoul⁣⁣⁣⁣
• January 10 to February 27, 2025
• Open all day from 11 AM to 9 PM

Tokyo⁣⁣:

• Gentle Monster Aoyama⁣⁣, 5 Chome-3-2 Minamiaoyama, Minato City
• January 11 to February 27, 2025

Shanghai⁣⁣⁣⁣:

• Haus Nowhere Shanghai, 798-812, Middle Huaihai Rd., Huangpu District⁣⁣
• January 10 to February 27, 2025
• Open all day from 10 am to 10 pm

Beijing⁣⁣:

• Gentle Monster Beijing Sanlitun Taikoo Li⁣⁣, S10-15, Taikoo Li Sanlitun South, No.19 Sanlitunnan Road, Chaoyang District
• January 10 to February 27, 2025

Shenzhen⁣⁣⁣:

• Haus Nowhere Shenzhen, Mixc World, No.9668 Shennan Rd, Yuehai Avenue, Nanshan District, Shenzhen City, Guangdong Province⁣⁣⁣, Southeast China
• January 10 to February 27, 2025

New York⁣⁣:

• Gentle Monster New York⁣⁣ 70 Wooster Street
• January 10 to February 27, 2025

Bangkok⁣⁣:

• Emporium M floor, EM gallery 1, 622 Sukhumvit Road,⁣⁣ Bangkok, Thailand 10110⁣⁣
• January 10 to February 27, 2025

In a significant career move, the BLACKPINK rapper officially parted ways with YG Entertainment to launch her own company, ODDATELIER (OA). On December 24, 2023, she unveiled ODDATELIER, a label and creative space designed to foster innovative projects that deviate from conventional norms.

Further expanding her global reach, she signed a solo artist deal with Columbia Records—home to renowned musicians, including Adele, Beyoncé, and Harry Styles, among others—in September 2024, a prominent American record label under Sony Music Entertainment.

She released her comeback solo single, Mantra, released on October 11, 2024, under ODDATELIER and Columbia Records.

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In other news, the BLACKPINK rapper is currently working on her debut solo album. However, details about the album and its release are still under wraps.