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On Sunday, December 21, Korean media outlet StarNews Korea reported that BTS' Jin and celebrity chef Baek Jong-won were spotted together at a sashimi restaurant in Seoul. The Epiphany vocalist sported ALO Yoga’s winter jacket for the meeting. For those unaware, BTS' Jin was appointed as ALO Yoga’s brand ambassador in October 2024.
Kim Seokjin’s latest meeting with chef Baek Jong-won went viral on the internet and the BTS member’s ALO Yoga winter jacket soon sold out on the brand’s website. Both men's and women’s versions of the idol’s jacket, priced at $398 (equivalent to 670,000 won), were sold out on ALO's website.
This “sold-out” impact of the Running Wild artist impressed his fans. Consequently, fans swamped the internet with praises for BTS' Jin. To express this, one user stated:
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“His impact needs to be studied Actually”
Many other mixed reactions were seen online. While some claimed that BTS’ Jin is a “sold-out king,” others referred to him as the “beloved prince.”
“Sold-Out king exactly,” state a fan.
“That's our beloved prince. SOLD OUT KING JIN,” stated another fan.
“This is a proof that when things get sold out due to Jin, it is really really due to his impact and influence….It was indeed Jin’s Impact in broad daylight,” a fan commented.
Some praised BTS' Jin as “tall and handsome,” while others requested Alo Yoga to make more of those jackets worn by the idol. Another fan emphasized Jin’s impact.
“Seokjin is Sooo tall and handsome, a sold out king,” stated another admirer.
“Boy my size is sold out ONLINE… Jin wearing this Alo Jacket made me search for it immediately,” stated another X user.
“aloyoga you will need more of these jackets as your brand ambassador sold all of them out,” another netizen expressed.
“Jin impacts,” stated an admirer.
BTS' Jin’s liquor ‘IGIN’ sold out and the app server crashed soon after it opened for preorders
On December 16, BTS' Jin and Culinary Class Wars’ chef Baek Jong-won’s collaborative liquor IGIN was unveiled for preorders. Within hours of its debut, the GS25 app server crashed owing to plenty of preorders. The liquor soon sold out on its pre-order day. Following this, on December 20, the grand opening event of IGIN’s pop-up store attracted huge lines of people outside.
According to StarNews Korea, BTS' Jin is renowned for endorsing products, including trendy items and consumables, resulting in a rapid surge in sales. Upon Jin's appointment as the worldwide ambassador for luxury high-jewelry brand Fred in July of this year, necklaces valued at 134.6 million won were sold out immediately, resulting in the official website crashing due to the excessive traffic.
Upon his appointment as a global ambassador for the prestigious luxury fashion house Gucci, he prompted a sold-out phenomenon and website crowding. Similarly, upon commencing his role as the global ambassador for beauty brand Laneige, he attained the highest sales and resulted in worldwide sellouts.
Jin serves as a marketing model for Dolby Atmos, an American audio business, and as a tourism ambassador for Seoul, significantly enhancing his global recognition and influence.
In related news, BTS' Jin and Baek Jong-won’s IGIN is currently hosting the grand opening event till December 24, 2024, at Seongdong-gu, Seoul.
