“HIS INFLUECE IS INCREDIBLE” - Fans ecstatic as Seoul Tourism’s Global Campaign video achieves 570 million views after the appearance of BTS’ Jin

The Seoul Tourism Organization and Seoul City’s 2024 global tourism campaign video, Feel Soul Good, featuring BTS’ Jin, has achieved significant global success, amassing a total of 570 million views across platforms. This piece of news was released on November 7, 2024, by reporter Ahn Byung-jun via Naver.

Even though Seoul Tourism's campaigns are always highly grossing, this news glides around the fact that the increased profit or traction is due to the selection and appearance of the BTS star. One fan commented upon this saying,

"HIS INFLUECE IS INCREDIBLE! THE ONLY SUITABLE GLOBAL AMBASSADOR FOR SEOUL TOURISM."

Not only has it garnered immense popularity on social media, but it has also been broadcasted on major platforms like New York’s Times Square and the BBC. Fans made some delightful comments over this:

"Whilst some will be hyper focused on “views” as validation, nothing speaks louder that factual figures & confirmation that Jins “Feel Good Campaign” was responsible for bringing in the most amount of I/tourists since pre COVID 2019," a fan wrote.

"THE KIM SEOKJIN IMPACT," a fan said.

"BEST BRAND AMBASSADOR," a fan stated.

Some other fans praised with,

"FACE OF SEOUL," a fan claimed.

"Ur impact is undeniable," another fan said.

"Good people bring good influences," another fan wrote.

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BTS' Jin's appearance in Seoul Tourism's campaign creates record-breaking results

About 2 months ago, Seoul Metropolitan government released multiple installments of their new tourism campaign "Feel Soul Good" featuring BTS' Jin. These videos were released on YouTube by the channel "VisitSeoul TV." The shooting for this was naturally done after the star's military discharge in June 2024.

Released with themes of LOVE, INSPIRE, and FUN, this campaign consists of 11 videos including teasers, virtual outdoor ads, and short clips, all designed to highlight Seoul’s cultural and scenic attractions to international audiences.

To enhance engagement, the campaign encouraged viewers to share their favorite Seoul spots in the video comments, resulting in 14,483 recommendations for romantic sites, restaurants, and activities. Popular recommendations included N Seoul Tower and the Han River for romantic spots, Jinmi Restaurant for food, and Lotte World as a top activity. These top recommendations were later shared in a map on the VisitSeoul website, accessible on Google Maps and Naver Maps.

These videos featured Jin in multiple slides in a pink pullover sweater with his voiceover in each of them. Since then, fans have consistently ensured the videos receive a practical boost in views. Now it has reached a cumulative number of 570 views and this number continues to grow.

Feel Soul Good has been promoted across various media channels, including YouTube, social media, and even large screens in Times Square, New York, Jakarta, and on global TV channels like the BBC. The soundtrack, crafted to fit each theme, has drawn praise for making the campaign both visually and audibly engaging. This international exposure has aimed to captivate viewers worldwide and attract more tourists to Seoul.

Seoul Tourism CEO Gil Ki-yeon highlighted that this effort coincides with record-breaking tourist arrivals in September, surpassing pre-pandemic levels, and reflects the city’s commitment to expanding its global appeal.

“This September, for the first time, the number of international tourists visiting Korea exceeded the number of international tourists in September 2019, which was the highest number before COVID -19.”

Future initiatives, including the launch of “Seoul Goods” and the opening of Seoul Moon (a new city attraction), are part of Seoul's ambitious vision to promote its tourism industry.