'%20x='0'%20y='0'%20height='100%25'%20width='100%25'%20%0A%20%20%20%20%20%20%20%20%20%20xlink%3Ahref='data:image/jpg;base64,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'%3E%3C/image%3E%3C/svg%3E)
Fans eager to experience the exclusive IGIN pop-up event, a reported collaboration between BTS' Jin and Chef Baek Jong-won, can now secure their spot ahead of time. Pre-reservations for the IGIN pop-up will open through Naver Smart Place starting on December 16, 2024, at noon KST.
This special event, celebrating the launch of the traditional Korean liquor brand ‘IGIN,’ will run from December 20 to December 24, 2024, at a location in Seoul’s Seongdong-gu. The pop-up will be held at 13 Yeonmujang 11-gil, Seongdong-gu, Seoul, with operating hours from 1:00 PM to 8:00 PM.
Trending
For those unaware, IGIN is reported to be a traditional Korean liquor co-created by BTS member Jin and renowned celebrity chef, Baek Jong-won. The duo have worked closely together to bring this exciting new product to market.
IGIN is made using locally grown high-sugar apples from Baek Jong-won’s hometown of Yesan and has already stirred significant excitement, especially among BTS fans.
More about the new joint venture between BTS' Jin and Chef Baek Jong-won
According to a report published by News1 on December 12, alongside the classic distilled version of IGIN, the brand will also release ready-to-drink (RTD) beverages. This will include ‘IGIN Sweet Tonic’ and ‘IGIN Tangy Tonic,’ infused with ingredients like apples, plums, and watermelons from local farms.
This venture marks Jin’s first major business project outside of his music career, reflecting his growing passion for promoting traditional Korean liquor.
Furthermore, the reports also stated that the announcement of the IGIN pop-up has generated considerable buzz. GS25’s official Instagram post about the event quickly amassed thousands of likes and hundreds of inquiries, indicating widespread anticipation even before the event began.
With pre-reservations opening soon, fans should act fast to ensure they don’t miss out on this exciting opportunity to experience IGIN up close.
The partnership between Jin and Baek Jong-won, coupled with their long-standing friendship and common interest in Korean traditional drinks, has created a lot of excitement. Fans are, therefore, eager to support this new venture.
More about BTS' Jin and his recent activities
The BTS's eldest was discharged from military service in June 2024 after completing an 18-month term. While the rest of the group will finish their military duties by June 2025, he has kept himself busy creating content for his fans. On November 15, 2024, he released his solo debut album Happy, which includes six tracks.
Beyond music, the Running Wild singer has appeared on various variety shows, including MBC's Half-Star Hotel in Lost Island, Handsome Guys, and The K-Star Next Door Season 4, among others. Additionally, he is set to make his Netflix debut in the 2025 variety show Kian's Bizarre B&B.
Alongside his entertainment ventures, Jin has secured several brand ambassadorships, including partnerships with Gucci, FRED Jewelry, and Alo.
His upcoming business venture, a liquor brand, is especially intriguing given his passion for the craft, though the K-pop idol has yet to publicly comment on it.
