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On January 19, BTS' j-hope confirmed that he will be attending Louis Vuitton's Men's Fall-Winter Showcase during the upcoming Paris Fashion Week. He posted a story on his Instagram disclosing the news.
The BTS rapper j-hope's fashion choices have been an active topic among the fans after he was spotted at the Incheon airport on January 19, carrying a bespoke Louis Vuitton bag. He was seen departing the country for his performance at GALA DES PIÈCES JAUNES in Paris scheduled for January 23. He will be performing alongside Katy Perry, John Legend, G-Dragon, and Blackpink's Rose, among others.
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According to his Instagram story, the Chicken Soup hitmaker was seen holding a small grey invite with embossed words. The Louis Vuitton invite also mentioned the date of the event, January 21, 2025. The event will take place at 6:30 PM local Paris time.
In the photo, fans could see an orange bag with the brand's name, perched atop a matching orange-colored box. Next to the box was the invite and at the bottom of the picture we have a cream-coloured luggage tag in another small box.
Fans took to X to showcase their enthusiasm for the upcoming collaboration between j-hope and Louis Vuitton. Fans are also trending the hashtags "JhopeXLouisVuitton" and "jhopeAtLVFashionShow" to virtually support this venture.
"Let's goooo hobiiii," said a fan referring to j-hope by his nickname.
"Yeahhh the come back of Jhope fashion king is here," came another response.
"MY KING," said a fan.
Some of them even found themselves just a day short of being in the same city as their favorite artist:
"Noooooo I fly to Paris on the 22nd!!" came the response.
"Omg I have school," quipped a young fan.
The fashion showcase will also be streamed live on Louis Vuitton's YouTube channel. Fans can tune in to watch their favorite artist live at the showcase.
More about j-hope and Louis Vuitton
This is not the first time that BTS' j-hope has collaborated with Louis Vuitton. The rapper made his debut as the luxury brand's 'House Ambassador' in July 2023. He showcased his modeling skills during a campaign for LV's Keepall soft-sided bag in August 2023, dressed in the brand's luxurious suits.
The brand also introduced a performance video in the campaign, calling the soft bag "an extension of his shifting form." In their announcement message they shared:
"He is beloved by fans across the world for his upbeat energy, precise choreography, and creative musical direction. With a positive on-and-off-stage presence, j-hope continues to push artistic boundaries and inspire international audiences… the South Korean artist brings his unique charm and style to this exciting new chapter with the Maison."
Meanwhile, j-hope has showcased his love for the French luxury brand several times. He has sported the brand's attires and accessories for various events and appearances in the past. Notably, he, along with other BTS members were crowned the official global ambassador of the brand back in 2021.
Shortly after wrapping up his appearances in Paris this week, j-hope will embark on his HOPE ON THE STAGE solo world tour, starting on February 28. The tour is scheduled to cover Asian and North American countries, with its concluding date being June 1, 2025.
