On October 11, 2024, HYBE announced a HYBE Cine Fest in Latin America. It is a movie festival to bring fans' favorite K-pop artists under one roof. The fest will include screenings of concert films of artists under the company, including BTS, SEVENTEEN, LESSERAFIM, and more.
It is a one-week-long movie festival taking place from November 14 to 20 in several Latin American countries, including Argentina, Mexico, Brazil, Chile, and more.
HYBE Cine Fest to screen concert films of BTS, SEVENTEEN, and more
According to the official website, HYBE Cine Fest in Latin America aims to celebrate six exclusive musical events from artists under HYBE. The artists include:
- BTS
- BOYNEXTDOOR
- ENHYPEN
- ILLIT
- LESSERAFIM
- SEVENTEEN
- TOMORROW X TOGETHER
- TWS
- ZICO
HYBE Cine Fest will be hosted by Cinépolis who will be in charge of organising the festival's exclusive events throughout the day at the participating theaters. K-pop fans in Latin America can experience their favorite artists under the company in one place.
Tickets for the festival will go on sale on October 17, 2024. As of now, the ciné festival is scheduled to be held in 11 countries, including,
- Argentina
- Brazil
- Chile
- Colombia
- Costa Rica
- El Salvador
- Guatemala
- Honduras
- Mexico
- Panama
- Peru
The list is subject to change.
The festival will screen some notable concert films of artists under the South Korean music giant. Artists such as BTS, SEVENTEEN, TXT, and ENHYPEN will be showcasing concert films of their recent world tours, while the films of other artists like IILIT, TWS, LESSERAFIM will be available through their performances at the 2023 Weverse Con Festival.
The list of the films that have been announced to be screened is as follows:
- BTS MAP OF THE SOUL ON:E
- SEVENTEEN WORLD TOUR (BE THE SUN)
- TXT's WORLD TOUR (ACT: SWEET MIRAGE)
- ENHYPEN WORLD TOUR (FATE)
- 2023 Weverse Con Festival
One of the unique activities that K-pop fans can expect during the HYBE Cine Fest festival is 'NORAEBANG.' Fans will be able to experience South Korea's iconic karaoke culture amidst a crowd of K-pop lovers.
HYBE eyeing the Latin American market
HYBE has been aiming to expand its footprint in the continent. In 2023, the South Korean company acquired Exile Music, the music division of Spanish-language studio Exile Content. The founder of Exile Content, Isaac Lee now serves as the chairman of the board at the HYBE Latin America.
"This acquisition was a move to accelerate our presence in the Latin music market," HYBE said.
According to Yonhap News Agency, HYBE believes that the Latin American music market was worth $1.3 billion in 2022, up by 26.4 percent from the previous year which showcases a streak contrast from the global music market that grew by about nine percent in the same period.
Films of the festival
Six musical events will be screened throughout the week-long festival, including BTS Map of the Soul ON:E which was a two-day online concert, held on October 10-11, 2020 during the COVID-19 pandemic.
SEVENTEEN's Be The Sun World Tour was the group's third world concert which demonstrated the group's significant growth. During this tour, the group performed at Tokyo Dome and Kyocera Dome in Japan for the first time. They also became the first K-pop act to perform at the Philippine Arena, the world's largest indoor arena.
TXT's ACT: Sweet Mirage was the group's second world tour in support of their fifth EP The Name Chapter: Temptation. It began in March 2023 and concluded on December 2023, hosting 29 shows in total. FATE was ENHYPEN's second world tour associated with albums - Dark Blood and Orange Blood. They held 42 shows in total in the span of a year from July 2023 to September 2024.
Fans can expect a rotation of the titles and showtimes may vary throughout the week.