On June 10, 2024, BTS' Jin made headlines as HYBE Corporation saw an increase in its stock value of 2.79% after a month-long downfall. The BTS member's discharge from the military on June 12 has been associated with the improvement of HYBE's market standing.
Previously, on June 3, HYBE had seen a 0.25% upward movement in its share value when Jin's military discharge news made waves globally.
The company has been seeing a downward trend for more than a month due to its public spat with its subsidiary label CEO, Min Hee-jin of ADOR. The price further decreased to KRW 187,000 (about $137) on June 1, 2024. The lowest value ever recorded in 2024 was KRW 186,000 (about $136) on March 7.
However, once Awake singer's discharge news made headlines on June 3, the share price witnessed an upward trend on the green line with a 0.25% increase. The public feud between HYBE and its subsidiary label ADOR caused a sock market wreck, which was further enhanced by BTS' absence due to their ongoing military service.
BTS' Jin's military discharge in 24 hours has sent his fans into an online meltdown
Kim Seokjin, aka Jin, is set to return on June 12, 2024, after completing 18 months of service in the Republic of Korea Army (ROKA). He enlisted on December 13, 2022, climbed through the ranks, and was promoted to Sergeant in December 2023 for his exemplary military service.
The Abyss singer-songwriter will be discharged as Sergeant Kim Seokjin of the 5th Infantry Division of the Republic of Korea Army. It is a significant achievement since a musician served in the military and was recognized as one of the ace soldiers repeatedly.
Even when he enlisted in December 2022, the Moon singer was promoted to Assistant Training Instructor within months due to his outstanding service.
Meanwhile, HYBE displayed graphic light imaging on its building in Seoul, with "BTS PRESENTS EVERYWHERE" and "APOBANGPO" spread across it. The band will complete its 11th anniversary on June 13, 2024.
For the unversed, the beginning of June marked the commencement of the BTS Festa celebration. It is a two-week merry-making process where the band releases various content for their fans.
These contents include live performances by the members, photos, videos, handwritten letters, and songs dedicated to the BTS ARMY. However, this time, due to their ongoing military conscription, the seven members won't be present to partake in the festivities. However, the Epiphany singer's return a day ahead of the main occasion has thrilled fans beyond measure.
The musician will meet 1,000 lucky fans on June 13 at Jamsil Stadium to celebrate the band's anniversary and his homecoming. The fans were selected through a random raffle via Weverse. This has also significantly improved HYBE's stock value, as the entire South Korea seemed busy preparing for the BTS star's arrival.
Forbes reported on June 10 that the singer's song, Super Tuna, climbed to No. 17 on the U.S. iTunes chart ahead of the singer's homecoming. Been missing in action for 18 months due to his military service, the sudden change of HYBE's stock market, and Super Tuna (a parody song by Jin) peaking high demonstrates the musician's incredible global influence.