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On September 21, 2024, SEVENTEEN's Jeonghan updated his official Instagram account with photos from a new endorsement project with Japan's premium haircare brand &honey. In the pictures, the idol was seen posing with bottles of &honey's Melty Moist Repair Shampoo and Deep Moist Hair Oil.
The K-pop phenomenon is set to join the Republic of Korea Army on September 26, 2024, and the endorsement came only five days before his departure. CARATs (SEVENTEEN fans) preparing to say a temporary goodbye to the idol were taken aback by these images, which elicited a wave of lighthearted reactions.
As soon as the pictures were shared, fans quickly expressed their admiration for the artist. Many could not help but humorously point out the timing of the post, leading to a mix of playful and heartfelt responses. While the promotional pictures spread like wildfire among fans on social media, one X user had a comical reaction,
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"a shampoo and hair oil endorsement 5 days before his enlistment….. I’m sorry for laughing"
While many are still trying to cope with the idol's looming enlistment, the pictures proved a much-welcome surprise to CARATs. One fan hilariously stated that Jeonghan would soon have to shave off his hair for military service, but he would "still have a hair routine."
"wdym jeonghan loves his hair and man will still have a hair routine even if he will be bald anytime soon," a fan wrote.
"so his hair will grow faster maybe hes not gonna be totally bald tho," another netizen added.
"My bad I laughed too cuz already our fandom is crying then they gave us this," a comment said.
Fans also said the post was a "very Jeonghan move" before he parted from his fandom for the hiatus. Some others were in awe of how the 28-year-old was busily working even in the run-up to his enlistment.
"A very jeonghan move," an X user posted.
"Wow he is amazing. He is about to enlist and yet still got few jobs left.," a post read.
"It's like, "I'm enlisting so here's something to put on your hair" I love you, Jeonghan. I love you so much." added another CARAT.
Recent updates on SEVENTEEN's Jeonghan ahead of his military enlistment
On September 12, SEVENTEEN's agency, PLEDIS Entertainment, issued an official statement on Weverse, confirming the date of Jeonghan's enlistment to be September 26. While the news left CARATs somber, the idol has been booked and busy despite his nearing conscription date.
On September 19, Harper's Bazaar Korea released a brand new pictorial featuring the Last night singer, during which he promoted Acqua di Parma's new perfume, Luce di Rosa. Jeonghan's ambassadorship with the Italian luxury fragrance house was revealed on June 3 this year.
During the Harper's Bazaar Korea interview, the idol reminisced about his successful journey with SEVENTEEN, expressing gratitude to the group's fans.
"Jeonghan said, “When I was younger, I often wondered, 'Can SEVENTEEN be loved for a long time?' But now, we've already been artists for 10 years. I'm most thankful. I will keep that feeling in my heart and become a Jeonghan who works even harder.”" (via X/jihanhour)
On September 20, he made his last public appearance before the service hiatus when he attended a party hosted by the eyewear brand Speculum at the Shilla Hotel's Yeongbin Hall in Jangchung-dong, Seoul. Jeonghan and fellow groupmate THE8 were announced as brand ambassadors for the eyewear label on August 10.
Jeonghan also greeted his fans through a Weverse live stream on September 22, where he asked CARATs to stay healthy and voiced his wishes to meet again in two years. The livestream surpassed one million views in no time, with over 15 million hearts.
SEVENTEEN is set to release their 12th mini album, SPILL THE FEELS, on Monday, October 14, at 6 PM KST. Pre-orders for the album commenced on Friday, September 13, with the album coming out in three variations.
The MAESTRO artists will also hit the road for their fourth world tour, SEVENTEEN RIGHT HERE, with shows in Korea, Japan, the US, and beyond. Their first stop will be Goyang, South Korea, with performances on Saturday, October 12, and Sunday, October 13, 2024.
