On August 31, 2024, BTS' Jin appeared on the Japanese 24-Hour TV 47 variety program, I Love Everyone's Zoo, where he was spotted grooming dogs, leaving fans in awe. Multiple clips from the program circulated on social media, where BTS' Jin was talking to the puppy while bathing them. As he cleaned the puppy with soap, the idol requested the puppy to stand still and mentioned, as translated by X user @sevenrchive:
"Stay Still. Don't eat it, don't eat it (the soap). What if you become more popular? Don't become more popular than me."
In another video, while grooming the puppy, water spilled on BTS' Jin. Subsequently, he started whining and asked the translator to tell the dog in Japanese that he was angry. As these videos went viral, the fandom couldn't stop swooning over the idol's reaction while grooming puppies in the show. One fan on X tweeted:
"Idk how to identify who's the cutest."
Netizens noted that I Love Everyone's Zoo was one of the best projects that the male artist was ever featured in.
"I think i need another heart to keep all the love i have for seokjin. this has to be one of the best projects in chapter 2. this is so wholesome," a fan reacted.
"Jin really living in that 'best friend who has a new job everyday' life," a fan shared.
"We getting this pretty seokjinnie with puppies tomorrow," a fan commented.
Many fans also stated that watching BTS' Jin playing with puppies remained a soul-healing experience for them.
"Watch this for deep soul healing," a user reacted.
"While I’m loving how my baby Jinnie is on the same show as my childhood idol (arashi), I’m a bit sad that there are that many puppies that have been abandoned and waiting for adoption," one fan shared.
"Omg they are begging for seokjinnies attention just like the maknae line," another person commented.
BTS' Jin announced as Gucci's new global ambassador earlier this month
On August 8, 2024, BTS' Jin was announced as the global ambassador for the Italian luxury fashion house Gucci through the Maison's official handle, @gucci. The creative director of the brand mentioned:
"I am very excited to welcome Jin as Global Brand Ambassador. His warm and kind personality is truly magnetic, and his style is simply unique. He is a generous and extraordinary artist who is able to move people with his music, which makes us even more honored to share this journey with him."
Recently, the male artist has appeared in the variety show The Half-Star Hotel in Lost Island and launched his own individual program, RUN KIM SEOKJIN.
BTS' Jin was officially discharged from his mandatory military service on June 12, 2024, after completing eighteen months of military service.