"Is this a different parallel universe?"- Epik High's Lovely Runner parody concert poster sparks hilarious meme fest online

Hip-hop trio Epik High is all over social media for their parody concert promotional poster based on the popular K-drama Lovely Runner. On October 8, Tablo, the leader of the trio shared the poster of their upcoming Seoul concert where Tablo took on Kim Hye-yoon's character Im Sol's position while DJ Tukutz illustrated Byeon Woo-seok's character Ryu Sun-jae.

For the unversed, Epik High releases parody posters for concerts or world tours, they are widely popular for their music artistry as well as for their witty humor. For the upcoming 2024 EPIK HIGH Seoul Concert, they dropped their first parody poster using Kim Go-Eun and Lee Do-hyun’s film Exhuma. The second poster was Lovely Runner starring Kim Hye-yoon and Byeon Woo-seok.

The group’s concert ticket is live on MELON Tickets and within 42 minutes of the release of the Lovely Runner parody poster, the concert tickets started to trend to Number 1 on the platform. Fans were left in stitches when they saw the poster. Furthermore, the group dropped the photoshoot video revealing it to be filmed and not edited using AI tools, leaving fans in laughter. They took to social media to share their thoughts.

"Is this a different parallel universe?"- a fan said

"i've been following epik high for a decade and always looking forward to their parody posters every time they hold concert."- a user stated

"Even if Epik High wasn’t talented (which they are), I would stan them for their cb photos alone."- a fan wrote

Netizens were amazed by the K-Hip-hop group's promotional strategy using Lovely Runner.

"I aspire to have so much fun with my job like what epik high is continuously doing with their concert posters."- another fan wrote

"EPIK HIGH only does parody concert covers for classic & famous movies or dramas. The fact that they did it for Lovely Runner, I don't think I need to spell it out for you. Classic & famous goes hand in hand with LR Also fun fact, Younha's Umbrella which is played in LR was written by Tablo."- a user commented

"man I thought they just photoshopped their face but they actually shooted this LMFAO."- a user said

Fans were confused at first if the parody poster was real or edited using AI. However, as the poster garnered massive attention, the Hip-hop trio unveiled the behind-the-scenes video of the photoshoot.

"Reminder they always do actual photoshoots for their concert posters. Man, I still remember one where they did Welcome to Dongmakgol."- a fan mentioned

"OMG WAIT THEY REALLY DID PHOTOSHOOT NOT JUST AN EDITTED PIC."- a user reacted

"I’M CRYING I THOUGHT THEY JUST EDITED TABLO’S FACE INTO A TEMPLATE PIC??? HE PUT ON FULL MAKEUP AND A WIG?"- a fan wrote

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Epik High's Tablo shares concerns about getting sued for creating a Lovely Runner parody poster for the upcoming Seoul Concert

Epik High received several questions from fans following the release of the Lovely Runner parody poster for their forthcoming concert. The group leader Tablo created a reel on social media on October 9 to address the questions raised by fans. Tablo stated that many Netizens were leaving comments saying they would get sued for using Lovely Runner and should be prepared for a legal case.

Tablo at first was concerned however, in another reel he highlighted that Varo Entertainment's director Um Heung-beom shared the poster on his Instagram story and tagged Byeon Woo-seok on it. Notably, Byeon Woo-seok is signed under Varo Entertainment and so Tablo assumed that they have been saved from getting sued.

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Mele, the Hip-hop trio Tablo, DJ Tukutz, and Mithra are gearing up for their concerts on December 20, 21, and 22 at the Olympic Handball Gymnasium in Seoul.