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On September 19, 2024, BLACKPINK Jennie released a voice message for her fans via ODDATELIER—her company, where she talked about her upcoming solo album release and reportedly addressed her fans as "RUBI."
Although BLACKPINK's official fandom is known as "BLINK" or "BLINKs," since the members have ventured on their solo endeavors, they have started calling their fans by individual names. For instance, BLACKPINK Lisa calls her fans "LILLIES." Meanwhile, some fans noted that "RUBI" or "Rubies" was also Kwon Eun-bi's fandom name.
For the unversed, South Korean singer and actress, Kwon Eun-bi, debuted as a member of the K-pop idol group Ye-A in 2014. She is well-known by her stage name Kazoo, however, the group was disbanded shortly after, as she further engaged in acting. Her fans are known as "RUBIES" or "RUBI."
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BLACKPINK Jennie released an official statement through her company, ODDATELIER, and said,
"We randomly referred to fans by that name on the news page, where we deliver news to fans. We did not officially announce the fandom’s name."
More about Jennie's upcoming solo album release and her latest Harper's BAZAAR interview
On September 8, 2024, the Solo rapper announced her partnership with Columbia Records, with the caption "We're a family," on ODDATELIER's official social media account, confirming the release of her debut solo album scheduled for October 2024.
Meanwhile, on September 19, Harper's BAZAAR published an exclusive interview with the K-pop star, where she spoke about running her own company. The 28-year-old traced back to her debut as a member of BLACKPINK in 2016 and devoting years to the group's international success.
Jennie confirmed that she is juggling her solo record project with staying in touch with her fans, after spending weeks in the studio. Jennie further described BLACKPINK's Coachella headline performance in 2023 as a career milestone and expressed her gratitude for the love the band has gotten despite certain obstacles.
“Blackpink Jennie will always be a part of me, but you will also get to experience this new side. I spent six years as a trainee. I was so focused on becoming a performer, I didn’t really understand the meaning of becoming an artist,” she commented.
The Solo rapper ended her contract with YG Entertainment in December 2023 and launched her entertainment label, ODDATELIER, on December 24, 2023. However, she and her fellow band members Lisa, Jisoo, and Rosé, renewed her group contract with YG Entertainment.
Similar to the K-pop star, her bandmates Lisa and Jisoo also founded their respective companies in February 2024, and have been focusing on their solo endeavors. Meanwhile, Rosé signed her contract with YG Entertainment's affiliate company THE BLACK LABEL, owned by Teddy Park.
