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On January 8, 2025, the Italian luxury fashion house Fendi officially announced TWICE's Mina as the newest ambassador for The Maison through the official X account. The brand shared a sixteen-second video featuring the female K-pop idol flaunting handbags from Peekaboo Soft collection. The caption reads:
"To make the occasion, the star was captured with the new Peekaboo Soft Small. Debuted on the FendiSS25 runway, the latest iteration of the icon introduces a new attitude, blending timeless codes with Maison's dedication to craftsmanship in a versatile silhouette."
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Subsequently, TWICE's Mina's latest achievement circulated on social media and went viral among the fandom.
"It's her time to shine! Mina is perfect for Fendi as it substantially captures and embodies the essence of the brand!! Looking forward to her upcoming campaigns for Fendi," an X user tweeted.
The fandom mentioned that they were proud of TWICE's Mina for becoming the face of Fendi. Many also added they were looking forward to the upcoming promotional content featuring the female artist.
"Mina as the new Brand Ambassador of Fendi. She's just exquisite, elegant, and so attractive. I believe that she can embody the brand so well. Just look at her! ONCEs are so proud of her," a fan reacted.
"We're all seated for any MINA x FENDI matters. It's THE Myoui Mina after all. Every second of this video is just so beautiful because of her," a fan shared.
"they bagged one of the best faces in kpop to be their ambassador. Fendi An Yujin + Fendi Myoi Mina," a fan commented.
The fandom continued to shower praises on TWICE's Mina for her latest endeavor.
"Slay queen, well-deserved...physically she reminds me so much of Freen," a user reacted.
"Our dreams have been answered, #MINA is now official ambassador for @FENDI_JAPAN dressed in the latest #FendiSS25, she suits the simple yet elegant aesthetic of the brand! So happy the brand she loves chose her, fashion week here we come," a user shared.
"Absolutely love how Mina is owning the #FendiPeekaboo Soft Small @Fendi,"- a user commented.
More about TWICE's Mina
Mina, also known as Mina Sharon Myoi, is a Japanese dancer and singer based in South Korea. She made her official debut under JYP Entertainment in 2015 and released the first extended play, The Story Begins. The record was dropped through JYP Entertainment. It featured six tracks, including Like Ohh-Ahh, Do It Again, Going Crazy, Truth, Candy Boy, and Like a Fool.
She further joined the band's sub-unit MiSaMo, featuring Sana and Momo. The group debuted on July 26, 2023, in Japan with the extended play Masterpiece. It was unveiled through Warner Music Group and featured seven tracks, including Do Not Touch, Behind the Curtain, Marshmallow, Funny Valentine, It's Not Easy for You, Rewind You, and Bouquet.
In recent news, MiSaMo released its second Japanese mini album, Haute Couture, on November 6, 2024, through Warner Music Japan. It featured ten tracks.
