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On September 25, 2024, ADOR made an announcement stating that it will convene a general meeting to consider reappointing Min Hee-jin as an internal director. However, ADOR’s board firmly rejected the request to reinstate her as CEO at this time.
The latest decision came after ADOR’s previous offer to Hee-jin on September 11, which proposed that she would lead the production for NewJeans over the next five years. This period would cover the remainder of the group’s contract. Despite this offer, the board deemed the request for her return as CEO unacceptable. As per Soompi, the statement read:
"ADOR resolved to convene an extraordinary general meeting of shareholders to reappoint Min Hee Jin as an internal director at today’s board meeting. However, the ADOR board of directors discussed and decided that the request for her to return as CEO is currently not acceptable."
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The statement further read:
"Given that the basic guarantees regarding her position, duration, and authority as the producer in charge of NewJeans have been established, we expect further negotiations on specific conditions to take place in the future. The details discussed at today’s board meeting and various inquiries were provided in detail via email to the members of NewJeans."
In its statement, ADOR emphasized that while the basic terms for Min Hee-jin's role as a producer have been established, more discussions are needed to finalize the specific conditions.
Earlier this month, on August 27, ADOR had announced that Min Hee-jin would step down as CEO but continue as an internal director overseeing NewJeans’ production. Following this, all five members of NewJeans publicly demanded her reinstatement as CEO during a live broadcast on September 11.
They set a deadline of September 25 for HYBE to restore Min Hee-jin to her former position, citing her crucial role in the group’s creative direction.
Minji’s cryptic post sparks speculation as NewJeans’ deadline for Min Hee-jin’s CEO role approaches
On September 25, 2024, Minji from NewJeans caused a stir with a cryptic post on the group’s exclusive fan community app, Phoning. The message was shared on the same day NewJeans had set a deadline for their agency, ADOR.
In her post, Minji reflected on her thoughts and expressed gratitude towards the group’s fanbase (Bunnies) for their support. The message read:
"I always get energy from watching Bunnies too. Always take care of yourself, and may your mind be filled with only good thoughts! Byeeee."
The timing of Minji's message coincided with a high-stakes moment for NewJeans. Earlier in the month, the girl group had staged a surprise livestream on YouTube where they accused HYBE staff of subtle mistreatment and demanded that ADOR bring back Min Hee-jin as CEO.
The group set a firm deadline of September 25 for this demand to be met, putting significant pressure on their agency. As the deadline approached, HYBE reportedly remained silent on the issue.
