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BTS’s Jin has reportedly teamed up with renowned South Korean chef, Baek Jong-won, to establish a traditional liquor brand called IGIN. This collaboration makes him the first BTS member to officially venture into the business world. IGIN will be a The Born Korea subsidiary, which will also take care of the liquor brand's distribution.
As per Dipe's report, IGIN centers on promoting Korean culture, specifically through its traditional alcohol-making techniques. The brand aims to highlight traditional Korean brewing processes, including making makgeolli (rice wine), while modernizing these practices to appeal to both domestic and global markets.
This partnership builds on their existing camaraderie, previously showcased in the popular YouTube series, The Drunken Truth, where the duo explored the art of Korean alcohol brewing. Furthermore, IGIN will reportedly carry flavors popular in Yesan, Baek Jong-won’s hometown in Chungcheongnam-do, South Korea.
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On December 11, 2024, News 1 reported that IGIN will also produce ready-to-drink bottles, with the flavors of Yesan apples, watermelons, and plums. The bottles will be named "IGIN Sweet Tonic" and "IGIN Sour Tonic. Moreover, Culinary Class War judge and celebrity chef, Baek Jong-won has also established a brewing factory, Genie Lamp, in Yesan for Jin's business operation.
Details about IGIN’s product lineup and launch date remain under wraps, the brand is expected to make its official debut in early 2025.
More about BTS Jin’s solo activities, album release, and brand deals post his military discharge
BTS' eldest member, Kim Seok-jin aka Jin, made a successful solo debut with The Astronaut, released on October 28, 2022. The track, co-written with Coldplay, received critical acclaim and secured No. 51 on the Billboard Hot 100 in November 2022.
He enlisted in the Republic of Korea Army, also known as the ROK Army or South Korean Army, on December 13, 2022, and was discharged on June 12, 2024. As per South Korea's law, every physically fit male citizen between the ages of 18 and 30 has to serve in the military for 18 to 21 months.
After his military discharge, the BTS singer celebrated FESTA and his band's 11th anniversary with 4,000 lucky fans on June 13, 2024. Following this event, he became the first-ever global ambassador of the French luxury jewelry brand, FRED, in July 2024. He became the first Korean artist to become one of the honorable torchbearers for the 2024 Paris Olympics.
On August 7, he was roped in as the new global ambassador for Gucci. On September 30, he became the first-ever male global ambassador for South Korea's biggest skincare brand, LANEIGE. In October, he was introduced as the new face of the global athleisure brand, ALO.
The BTS idol delighted fans with appearances on shows such as The Tonight Show Starring Jimmy Fallon, Handsome Guys, and Kian’s Bizarre B&B. He also released his solo reality episodic show, RUN JIN, on BTS' official YouTube channel, BANGTANTV.
