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BTS' Jungkook made headlines after news of his logo registration surfaced online. The Korean Intellectual Property Office (Korean Copyright Office) has apparently registered the BTS member's logo, marking his entry into personal branding.
The logo for Golden Maknae features a stylized 'J' or 'JK,' representing his identity as an artist outside of BTS. Fans are eager to see future initiatives under 'JUNGKOOK THE BRAND.' This registration suggests that the K-pop idol may branch out into fashion, music, or other creative businesses.
Fans of the idol were thrilled by his logo and flooded the internet with praises. One user on X stated:
“Jungkook is a brand!”
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Many other reactions to the SEVEN vocalist’s trademark were seen online. While some anticipated his fashion and boot line in the near future, others praised the logo as the most “pretty, creative, and personal.”
“So glad is done and protected by his sole owner,” a fan wrote.
“im sososo excited for the future and how this will unfold hope it means all the fears and nightmares of armys and akgaes are coming true,” stated a follower.
“Somehow I see a fashion line and a boot line in his future. There may even be a limited edition motorcycle. Sorry, sometimes my old marketing degree rears its head. Wishful thinking,” wrote another admirer.
Some fans imagined him designing jewelry and makeup brands, while others suggested that he may even launch his limited edition motorcycle.
“the most pretty, creative and personal logo i have ever seen !!!!!,” stated a fan.
“Imagine him coming back Designing and creating his jewelry, clothing and make up brands with his own logo,” stated an admirer.
“here's to more music, more high quality content, more cool creations under jungkook's brand. so many things to look forward to in the future, cannot wait for him to be able to express himself artistically again,” commented another fan.
“Rumours said the reason why he doesn't accept any offers from luxury brands is because he'll be the one to release his own made crafts under his own brand,” a fan stated.
BTS’ Jungkook became highest-ranking Korean artist on the US charts
BTS' Jungkook accomplished a significant milestone by becoming the highest-ranked Korean artist on the US Chartmetric Foreign Artists Chart dated January 24, 2025. Securing the 23rd position, he surpassed his own group, BTS, to claim the title of the top Korean act in the United States.
Additionally, the BTS member is the only Korean soloist on the UK Chartmetric Foreign Artists Chart, where he is currently placed 26th. On this list, he joins globally recognized artists such as Adele, Celine Dion, and One Direction.
Recently, his solo track SEVEN won a CLIO Award for its music video. The creators of his song, namely Bradley and Pablo, were honored in the “Film Craft: Direction” category.
Jungkook is nearing the completion of his mandatory military training in South Korea. He enrolled in December 2023 alongside his bandmate Jimin. Therefore, both idols are expected to be discharged in June 2025.
