Rosé, a member of BLACKPINK, made waves with the release of her latest music video, toxic till the end, from her debut solo studio album, Rosie. The album, released on December 6, 2024, under Atlantic Records and THE BLACK LABEL, showcased her personal and emotional artistry.
The music video for toxic till the end served as a poignant exploration of heartbreak and self-reflection. Directed by renowned filmmaker Ramez Silyan, the MV incorporated striking cinematography reminiscent of the 2000s retro vibes.
The narrative of the video was deeply personal, as Rosé drew inspiration from her past toxic relationship, with lyrics highlighting how they both did everything wrong just to stay together— to the point of physical harm. The song was originally titled The Ex but was renamed to better capture its message of resilience despite emotional turmoil, as revealed during her appearance at The Zane Lowe Show on December 4, 2024.
The video’s theme resonated with the overall tone of Rosie, where she delved into raw, unfiltered emotions, offering listeners a glimpse into her journey of healing. The cinematography, with its minimalist yet dramatic aesthetic, emphasized her introspective process of overcoming her past.
Fans pondered over the latest MV and noted that the plot showed both her and her ex (played by Evan Mock) trying to sabotage themselves and putting each other in physical harm so that they could be together. One fan wrote on X:
"FOR GOD’S SAKE, OMG I JUST REALIZED THEY’RE BOTH MANIPULATIVE & TOXIC! Rosé intentionally loosened the bolts on his skateboard just to make him fall so she could take care of him. Meanwhile, he deliberately messed w/ her car to make it break down & smoking. What a pair!"
Fans underscored how the BLACKPINK singer didn't just show the ex in a bad light but also showed how the protagonist turned toxic as well and started plotting. They praised her for the plot and the song lyrics.
"ttte mv looks straight out of movie yall it's absolutely stunning, especially this part, i'm obsessed," one fan wrote.
"The bike scene as well ,he intentionally made the wheels flat so he can get in her car," another fan wrote.
"Literally, both of them are toxic until the end. Obsessed with each other to the point of harm, using all types of schemes to ensure they can't leave one another. WE LOVE TO SEE IT," another fan added.
Others praised the MV's cinematography and also lauded Evan Mock for his stellar performance as the "psycho boyfriend."
"I'm OBSESSED with evan mock in the toxic till the end music video as rosé's love interest being the psycho boyfriend that planned it all. real plots are back," one fan noted.
"Rosé capturing the excitement in intimacy of youth and beauty in love with these moments… oh toxic till the end the masterpiece you are," another fan shared.
"In all seriousness tho, the toxic till the end music video is truly a cinematic experience. every single shot is so aesthetically pleasing,like, woah," one other fan commented.
BLACKPINK’s Rosé unveils emotional music video toxic till the end and solo album Rosie
Rosie marked a significant milestone in Rosé’s career as it is the K-pop idol's first-ever solo album. The album consists of 12 tracks, blending intimate storytelling with catchy hooks and diverse production styles.
Here is the full tracklist of her debut solo album:
- Number One Girl
- 3AM
- APT. (featuring Bruno Mars)
- Two Years
- Toxic Till the End
- Too Bad for Us
- Drinks or Coffee
- Gameboy
- Not the Same
- Stay a Little Longer
- Call It the End
- Dance All Night
The album’s lead singles, Number One Girl and APT., have already garnered widespread acclaim, with APT. topping charts such as the Billboard Global 200 and Global Excl. U.S. for several weeks
In other news, BLACKPINK's Rosé left YG Entertainment in December 2023 and signed with its affiliate, THE BLACK LABEL, in June 2024. In late September 2024, she signed a global record deal with Atlantic Records.
On November 25, she signed a songwriting deal with Warner Chappell Music (a Warner Music Group subsidiary).