On August 15, BTS's SUGA appeared in two posts on Samsung Deutschland's X account, one featuring him with a Galaxy S24 Ultra and another with BTS members RM and Jimin. However, both posts were soon removed from Samsung Deutschland's X account.
Following this incident, fans couldn't help but suspect that Samsung deleted the post due to SUGA's recent DUI case. Many netizens expressed that Korean media outlets have allegedly been targeting the K-pop idol. This speculation kickstarted especially after JTBC's recent apology for releasing false CCTV footage of the idol's DUI case.
Fans and netizens are criticizing Korean media outlets for pressuring others regarding BTS's SUGA after his DUI incident. They’ve used the hashtag "K Media Are Bullies" to protest. Additionally, fans are calling for a boycott of Samsung due to the removal of SUGA's posts, demanding that all BTS members be treated equally and that SUGA's contributions be respected.
Here's how fans reacted to the recent events:
"Kmedia harassed Samsung DE account into deleting their post about Yoongi. We need to raise our voice against them! #KMediaareBullies #KMediaStopBullying," posted one user.
"Kmedia have blood in their hands. All the people who hate him are using their platform to write biased articles about him. They are disgusting." - said a fan on X.
"It's very sad how Yoongi is such a loyal Samsung fan but you deleted your post about him because of kmedia pressure. We were very happy you were supporting him but then you let him down. Please repost the picture." - said a fan.
More fans came in support of BTS's SUGA and demanded an explanation from Samsung for its alleged disrespectful actions towards the idol.
"iPhone 16 is going to be released next month right? I am gonna change my old Samsung Galaxy phone now" - stated a fan on X.
"How sick is their fucking obsession with idols, they judge them as if they are perfect and not fucking frustrated with their miserable lives. They should be ashamed of themselves for owning all this harassment of idols and everything related to them" - said an X user.
"I'm writing to you from a Samsung, are you leaving out #Suga, where is he? I'm sorry to tell you that if you don't continue with your faithful ambassador, nothing will be the same... As a consumer, I demand an explanation." - added another netizen.
All you need to know about BTS's SUGA's recent DUI incident
On August 7, BTS's SUGA was charged with DUI. The idol soon released a statement explaining the issue. He expressed that he left his studio after having drinks with his few colleagues. However, the only available transportation near him was an electric scooter and since his house was nearby he chose to drive it on the sidewalk.
When the idol reached his house, he fell and lost his balance. The patrol police nearby approached the idol and took a breathalyzer test. After finding out that the idol was drunk, he was charged with DUI, and his license was revoked. When this news initially landed on the internet, JTBC and other news channels released CCTV footage claiming to be from the BTS member's DUI incident.
However, Dong-A Ilbo released a new article recently stating that the previous CCTV footage was false and shared a new and allegedly original CCTV footage. This footage was also confirmed to be true by BigHit Entertainment. Following this incident, fans have been criticizing Korean media for their alleged lack of professionalism.