The Korea Consumer Forum announced the winners of the 2024 Brand of the Year Awards on September 3, 2024. Kim Soo-hyun, Kim Ji-won, Byeon Woo-seok, and others received several awards.
Yoo Jae-suk won the Grand Prize for Best Entertainer for the fifth consecutive year, recognized for his 30-year career hosting popular shows like Running Man, You Quiz on the Block, and Ping-gye-go.
Additionally, Kim Soo-hyun and Kim Ji-won both won Best Actors for Queen of Tears while Byeon Woo-seok and Kim Hye-yoon won Hot Trend Award for Lovely Runner. NewJeans, BABYMONSTER, and more, won accolades as well in the 1st 2024 Brand of the Year Awards.
The 2024 Brand of the Year Awards also honored Captain Hong-Gil Eom for becoming the first person in history to successfully ascend all 16 Himalayan peaks.
Complete list of winners at the 2024 Brand of the Year Awards
Here is the entire list of winners at the 1st 2024 Brand of the Year Awards:
1). Awards for 2024 Brand of the Year (Domestic Category):
- Best Actress (Drama) — Kim Ji-won
- Best Actor (Drama)— Kim Soo-hyun
2). Awards for 2024 Brand of the Year (Vietnam Category):
- K-Drama — Queen Of Tears
- Actress — Kim Ji-won
- Actor — Kim Soo-hyun
3). Best Entertainer (Male) Category 5th consecutive year [Grand Prize]:
- Yoo Jae-suk
4). Best Actress-Movie:
- Kim Go-eun (Exhuma)
5). Best Actor (Hot Trend) Category:
- Byeon Woo-seok (Male)
- Kim Hye-yoon (Female)
6). Female Idol - Rising Star:
- KISS OF LIFE
7). Male Idol - Rising Star:
- RIIZE
8). Best Male Idol (Newcomer):
- TWS
9). Hot Icon - Female:
- Lee Hyo-ri
10). Newcomer of the Year Female Idol Group (DAESANG):
- UNIS
11). Best Female Idol (Newcomer) Category (Vietnam):
- BABYMONSTER
12). Female Solo Singer of the Year:
- Lee Ji-eun aka IU
13). Best Female Idol Group of the Year:
- NewJeans
14). Best Entertainer (Female) Category 5 consecutive years:
- Jang Do-yeon
15). Best Male Solo Singer Category (Vietnam):
- Doh Kyungsoo (EXO)
16). Best Band:
- Day6
17). Male Actor of the Year (Rising Star):
- Song Geon-hee (Lovely Runner)
18). Acting Idol of the Year:
- Lee Seung-hyub (Lovely Runner)
19). Female Actress (Scene Stealer):
- Jung Young-joo (Lovely Runner)
20). Best Male Vocal:
- Hong Isaac
21). Multi-Entertainer (Female):
- Han Ga-in
22). Best Sports Variety Show:
- Strongest Baseball
23). Best Actress (OTT):
- Chun Woo-hee
24). Best Actress (Rising Star):
- Jeon Jong-seo
25). Best Program (Talk) Category 5 consecutive years
- You Quiz on the Block
26). Best Esports Player Category (Vietnam):
- Faker
27). Best Female Solo Singer Category (Vietnam):
- Taeyeon
28). Best Male Idol Category (Vietnam):
- TEMPEST
29). Best Male Idol (Newcomer) Category (Vietnam):
- NCT WISH
30). Best Female Idol Category (Vietnam):
- aespa
31). Best Male Actor (Scene Stealer) Category:
- Park Ji-hwan
32). Best Radio DJ (Male) Category:
- Park Myeong-su
33). Best Comedian Category:
- Kim Won-hoon
34). Best Person of the Year Category:
- Captain Hong-Gil Eom
35). Best YouTube Comedy Channel Category:
- Short Box
36). Best Female Vocal Category 3rd consecutive year:
- Yoonha
37). Best Male Solo Singer Category 3rd Consecutive Year:
- Lim Young-woong
38). Best Female Entertainment Idol Category:
- Ahn Yu-jin
39). Best Program (Weekend Entertainment) Category 2 consecutive years:
- Running Man
40). Best Program (OTT Entertainment) Category:
- High School Mystery Club
41). Best Male Actor (Movie) Category 2nd consecutive year:
- Ma Dong-seok (Badland Hunters, The Roundup: Punishment)
42). Best Male Actor (OTT) Category:
- Koo Kyo-hwan (Kill Boksoon)
Additionally, 10 Vietnamese brands and 58 domestic brands were chosen for the people and culture category of the 2024 Brand of the Year Awards. Over 3,762,533 people participated in the online voting and around 26,893,194 votes were officially recorded to determine the winners.
From 2024, the Korea Consumer Forum has started conducting consumer votes in Vietnam as well as Korea to identify and promote the best brands via the 2024 Brand of the Year Awards that have elevated the status of the Korean Wave through exceptional activities.