“Kim Taehyung EFFECT”- Fans react as Indonesian Siminvest booth for BTS’ V merchandise temporarily shuts down due to huge turnout

BTS’ Taehyung once again demonstrated his influence as a SimInvest ambassador on January 24, 2025, as posted by the brand itself. With the ongoing giveaways in Indonesia featuring his newly introduced merchandise, fans ensured to make it a successful feat by the quick sell-out of the items. The event, held at an MRT station in Indonesia, reportedly saw a third batch of eager fans lining up even before the first batch began.

Reports mentioned that some visitors arrived as early as 9 am, three hours ahead of the scheduled start. Fans praised Taehyung's impact, noting how his association with any brand creates a buzz, even while he is currently serving in the military.

“Kim Taehyung EFFECT,” a fan commented.

“It’s been several days, and, far from decreasing, the amount of crowd its bigger everyday” a fan claimed.

“I wonder how it would be when he actually visits,” a fan expressed.

“His impact is INSANE,” a fan said.

Meanwhile, some other fans appreciated the BTS member's influence.

“Only Taehyung can pull this insane amount of fans,” another fan claimed.

“Indonesia is a teteland,” a fan remarked.

“Taehyung truly is so utterly loved everywhere,” a fan wrote.

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Indonesian MRT stations see overcrowding due to Taehyung's merch giveaways

On January 14, 2025, Indonesian company SimInvest revealed the locations for BTS’ Taehyung’s exclusive merchandise giveaway, paired with complimentary coffee. The event kicked off at Jakarta’s MRT station, Bundaran, on January 16 and 17, 2025. Following the success at this location, two additional MRT stations, Blok M and Lebak Bulus, hosted the giveaway on January 21 and 24, respectively.

The final day at Lebak Bulus saw an overwhelming turnout, making it difficult for organizers to manage the crowd. SimInvest temporarily closed the booth to divide the massive gathering into batches, prioritizing safety and avoiding potential crowd-crush incidents.

On January 9, 2025, SimInvest released a short clip of V introducing the collaboration. The clip mimicked a personal video call with the BTS star, creating a unique interactive experience for fans. In the video, V greeted viewers warmly.

"Hey there! It’s been a while. Where are you now? Oh great! How’s the weather there? I see…what are you doing now? Hmm…happy to hear you’re doing great! Let’s catch up soon, okay? Bye!" he said in the clip.

The collaborative merchandise included items like stickers, pens, and pocket calendars, all distributed alongside complimentary coffee. Fans quickly embraced the campaign, with many commenting on how V's involvement added a personal touch, making the ad feel like an interaction with the artist himself.

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The scenes from Indonesia hint at the campaign's success, as fans turned out in droves to support both the K-pop idol and SimInvest. This specific campaign highlighted the influence of the BTS star, even during his military service.