On September 6, 2024, EXO's Baekhyun released his comeback mini-album, Hello, World, with the title song, Pineapple Slice. According to Hanteo Chart, within 24 hours of its release, the album's first-week sales record showed 893,214 copies sold. The K-pop idol surpassed his own album sales record, where he sold 868,840 for the 2021 mini album Bambi.
Fans were thrilled to see the successful return of Baekhyun, who started his company, INB100, in January 2024, after parting his way with SM Entertainment. One fan wrote on X,
"BAEKHYUN IS NOW THE SOLOIST WITH THE HIGHEST 1st DAY SALES & ALREADY 1st WEEK SALES ON HANTEO IN 2024 KING INDEED"
His fans flooded social media lauding the Pineapple Slice singer for his latest release and breaking his own record. They underscored that SM Entertainment lost one of its most popular artists.
"The symbol is even stronger when we know that he was the first soloist to sell 1 million albums in 19 years and that his sales have always been organic," one fan wrote.
"I’m so proud normally he hits a million a couple days after but he about to hit it on his first day!!! SM really lost their popular solo artist," another fan wrote.
"I said Bambi is a wall 2 days ago. I changed my mind. 'Hello, World' is a real wall," one other fan said.
Others commended his perseverance and resilience amidst his ongoing lawsuit against SM Entertainment over a contract breach. Fans highlighted how the singer delivered a hit comeback that matches both EXO's and his personal vibe.
"AFTER ALL THE PROBLEMS HE’S ENCOUNTERED IM SO HAPPY TO SEE HIS SUCCESS," one fan commented.
"How tf he broke bambi's record? like? he went to barracks and new artists rising yet he still manage to keep that hype... that's king!" another fan said.
"Oh wow, that’s all organic growth. he’s established himself as a capable soloist as he debuts album after album… it’s crazy how his longevity is. when you come out with songs that the gp can absolutely vibe to through insane natural talent, this is what you get," another fan added.
More about EXO's Baekhyun's latest activities
On September 6, 2024, Baekhyun performed at the Music Bank stage on his latest track Pineapple Slice. Around 300 fans attended the live showcase and the K-pop idol surprised them with 50,000 KRW tmoney transportation cards each. He also prepared food trucks, pizzas, handwritten bracelets, flowers, photo cards, posters, and more, to gift them.
The transportation cards were given so that all 300 fans could travel for free and attend his Music Bank showcase. Fans were moved by his thoughtful gestures and gift selection and praised him on social media.
Meanwhile, the K-pop idol is stuck with an ongoing lawsuit against his former company. EXO-CBX members (Chen, Baekhyun, and Xiumin) sued the company for not fulfilling their end of the agreement of charging INB100 with a 5% distribution fee. SM Entertainment increased the fee from 5% to 10% without informing INB100 and has been facing a lawsuit for months.
For the unversed, the Pineapple Slice singer founded INB100 with his EXO members Chen and Xiumin. The three are a part of EXO's sub-unit CBX.
In other news, Baekhyun was discharged from the South Korean military on February 5, 2023.