Lovely Runner fame Byeon Woo-seok tops Milan Menswear SS25 influencers list on Lefty by garnering $5.47M in EVM

Actor Byeon Woo-seok clinched the first position on Milan Menswear SS25 influencers list as his EMV (Earned Media Value) amounted to $5.47 million. Lefty, influencer marketing platform, dropped the list on June 24, revealing Woo-seok's highest EMV among other celebrity influencers.

Other notable figures on the list include Win Metawin, Nattawat Jirochtikul, Gemiyakii, Bang Chan from Stray Kids, Doyoung from NCT, Sana from Twice, Karina from Aespa, NCT, and Enhypen.

Byeon Woo-seok showed up as a guest at the Prada Autumn/Winter 2025 Menswear Collection's fashion presentation in Milan, Italy, on June 16, 2024. His popularity among K-drama lovers is currently at an all-time high after the massive success of the romance time-slip drama, Lovely Runner.

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Byeon Woo-seok generates the highest EVM at the Milan Menswear SS25, followed by Win Metawin

Byeon Woo-seok generated a whopping $5.47 million in EMV after being invited by Prada to its 2018 Autumn/Winter Menswear collection "Closer" in Milan. Following Woo-seok was Win Metawin, the Thai actor who garnered an EMV of $5.34 million. At the third spot was Nattawat Jirochtikul, a Thai actor and singer, who amassed $4.68 million in EMV.

The Prada collection featured some reinterpreted classic styles. Clad in a blue sweater and black pants with a white shirt and a white belt, Woo-seok sat in the front row of the show beside Sana as seen in the viral pictures from the show. Outside, he interacted with his fans and asked them to spell their names in English while he signed autographs.

With Lovely Runner holding the most buzzworthy K-drama position for four weeks in a row (April-May 2024), Woo-seok has received more love than ever since his debut in 2010. He also held the top position in the actors' ranking with co-star Kim Hye-yoon right after him. His character in the drama, Ryu Sun-jae, was loved by the audience who swooned at the chemistry between the two leads.

Woo-seok began his career as a model and later established himself in the acting world. After making his debut in Dear My Friends, he featured in several popular K-dramas and movies, including 20th Century Girl, Moon Lovers: Scarlet Heart Ryeo, and Record of Youth.

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Byeon Woo-seok is currently on his Summer Letter Asia Tour

During his first-ever Asia tour, "2024 Byeon Woo Seok Asia Fan Meeting Tour: Summer Letter in Manila," Woo Seok interacted with his fans. He even had to miss the reward trip for the cast to Phuket for the tour.

At Shangri-La The Fort, before the fan meet, Byeon Woo Seok wowed the Philippine press by giving each reporter a flower himself. After impressing the crowd with his runway walk, Woo Seok recreated two of Lovely Runner's most famous moments — the photo booth and the cherry blossom scenes. Fans were overjoyed to see the actor up close, recreating the romantic scenes from the K-drama.

Woo-seok revealed in the fan meeting that he would love to work on another romance drama provided it has a good script.