Lisa of BLACKPINK was appointed Louis Vuitton brand ambassador on July 23, 2024. The French luxury brand's creative director, Nicolas Ghesquière, shared several pictures of the rapper on Instagram, confirming the news.
Furthermore, ELLE shared an Instagram reel of the K-pop idol donning several Louis Vuitton pieces for a photo shoot as she gave an exclusive interview to the magazine. She expressed her excitement about being part of the brand and praised Louis Vuitton's originality.
"I feel so honored to be working with such a great brand that I admire. So I’m really looking forward to making greater moments with Louis Vuitton. Throughout the many years, Louis Vuitton has always maintained their originality, and their iconic monogram is such a historic piece that is popular until this day, so I aim to be someone who can maintain originality,” Lisa said.
Fans were overjoyed after the announcement went viral online. They lauded her unique fashion sense and her global impact. One fan wrote on X,
Others praised the rapper for teaming up with a reputable brand such as Louis Vuitton and called it a "match made in heaven."
"A BIG win for Louis Vuitton. All this time i thought the "L" in LISA stood for 'looks Incredible, seriously, astounding'" one fan wrote.
"The stunning pairing of LISA with Louis Vuitton will surely be exciting. We are looking forward to seeing more of this powerful combination!" another fan wrote.
"Nobody can match her aura, no wonder brands love her like no other," one fan added.
Some saw her as a valuable "asset" for Louis Vuitton because of her capacity to connect with a worldwide fanbase and sell out inventory in a few hours.
"She is the queen of K-POP, she is an icon of the fashion industry, she is doing things that no one is doing, there is no doubt that she will become a WORLD LEGEND..." one fan wrote.
"She is simply the queen!!! It's history within the K-POP industry... It helped make the K-POP industry visible in the fashion industry!!!" another fan commented.
Lisa stuns in the latest pictorial as the newest Louis Vuitton brand ambassador
Earlier in March 2024, the K-pop idol made a surprise appearance at the French luxury house's Fall 2024 Paris Fashion Week for Nicolas Ghesquière. Speculations went viral online about her possible relationship with the company.
Before she signed with Louis Vuitton, Lisa represented Celine as a brand ambassador in 2020 and participated in the brand's Hedi Slimane's summer 2022 fashion show in Nice, France. The label's two other ambassadors, BTS' Kim Taehyung and actor Park Bo-gum, accompanied her.
In other news, Lisa released her comeback solo single ROCKSTAR on June 28, 2024, which peaked at No. 4 on the Billboard Global 200 chart. Additionally, she is scheduled to appear in the third season of the HBO series The White Lotus, which will be released in 2025.