“Mind you seokjin himself haven't started promoting”— Fans react as BTS' Jin’s liquor brand IGIN’s pop-up store opening attracts huge crowds 

On December 20, 2024, BTS' Jin’s new liquor brand IGIN hosted a grand opening event in Seongsu-dong, Seoul. According to Naver, the IGIN pop-up store had an incredible reception when it opened. On the first day of the pop-up, dozens of consumers went to the store, forming a lengthy line, and despite the cold weather, the site was bustling.

Pre-orders for the pop-up store closed in just three hours, and there was a large line on the first day. The inside of the of the pop-up shop was equally filled with customers. The pop-up store was intended to provide visitors with a more immersive experience of the brand than a traditional sales zone.

The spectators' enthusiasm was palpable outside the event location. The long line and the fans who didn't mind the cold demonstrated the excitement for IGIN. Visitors were seen sampling IGIN at the tasting section. Reportedly, long lineups were present at the goods zone to purchase products, including alcohol.

BTS' Jin's fans were impressed to see such an overwhelming response to the grand opening of his liquor brand IGIN’s pop-up store. As a result, his fans inundated the internet with their reactions to the singer’s impact and his new business venture.

“Look at the big line and bodyguards at IGIN pop up store, some kfans said they've to wait for at least 2hrs for their turn to go inside. Mind you seokjin himself haven't started promoting his brand yet,” one user on X stated.

Many other responses for the BTS member were seen online. While some referred to him as a "creative-minded businessman," others stated that the large crowds demonstrate how many people adore BTS' Jin.

“Silver vocalist global superstar Jin is an idea bank, a genius, multi talented, an all rounder and a creative minded businessman for a reason,” a fan said.

“According to some kfans everything in IGIN pop up store is sold out already there were like few coasters left it's been only few hours since they opened the store,” wrote another X user.

“So many cute n’ clever displays! He has another hit on his hands,” stated an admirer.

While some were proud of the I'll Be There singer, others congratulated him for this successful launch event. Another fan emphasized BTS’ Jin’s “impact.”

“Seokjin you have many people who love you,” commented another fan.

“I'm so proud of jin,” wrote a fan.

“CONGRATULATIONS MY LOVE...YOU DESERVE ALL THE GOOD THINGS IN LIFE. YOU ARE MORE THAN JUST A SINGER/IDOL. SENDING ALL THE POSITIVE ENERGY,” stated an admirer.

“5.5k visitors!! Seokjin's impact !! Mind you he still didn't talk/posted anything about igin. Seokjin sold out king,” commented a fan.

---

BTS' Jin started his IGIN liquor business with celebrity chef Baek Jong-won

The news of the Running Wild vocalist’s liquor brand IGIN came out on December 12 via News1 Korea media outlet. BTS' Jin started his latest business endeavor with Culinary Class Wars’ celebrity chef Baek Jong-won. The two celebs have known each other for a long time, as evidenced by their Instagram posts.

The duo crafted a traditional distilled version of Korean liquor, alongside multiple flavored ready-to-drink IGIN beverages. The flavors included "IGIN Sweet Tonic" and "IGIN Tangy Tonic," made with apples, plums, and watermelons.

The pre-orders for BTS' Jin’s liquor IGIN started on December 16; following this, the grand opening event commenced on December 20. The opening ceremony will continue until December 24 at Seoul's Seongdong-gu.

Earlier, on December 16, the GS25 retail app's server failed owing to a large amount of pre-orders for IGIN. According to reports, the stock sold out within hours of the pre-order window opening.