"My seven in a frame"— Fans react as Coway Indonesia posts a new BTS endorsement amid ongoing protests demanding SUGA’s removal

On October 14, 2024, the official Instagram page of Coway Indonesia shared a new endorsement for its ice maker featuring BTS members as the face of their advertisements. The brand posted a video and photos of individual members promoting their ice-making machine.

These recent photographs of the group’s endorsement were shared amidst numerous demands for SUGA's expulsion from the group. The protests are being propagated by anti-fans due to his involvement in the DUI (driving under the influence) incident.

For those unaware, SUGA has been in the news for his DUI incident, which took place on August 6, 2024. The First Love vocalist made headlines for riding an electric scooter while under the influence after dinner with his friends. The event occurred in the Hannam area in Yongsan District.

A number of controversies have dogged SUGA ever since the incident, including calls for his removal from the group from anti-fans. Therefore, the latest endorsement video and photos featuring all seven members of the group made many fans emotional. BTS’ admirers flooded the internet with their support for the group. Expressing their sentiment, one user on X wrote:

“My seven in a frame”

Most fans asserted that BTS is a group of seven and will continue to be the same. Certain fans expressed their eagerness for 2025 when the group members will get back together after fulfilling their obligatory military service. In June 2022, the K-pop boy band announced a hiatus to focus on solo projects and fulfill their compulsory military duty.

“THESE COWAY PICTURES ARE MAKING ME EMOTIONAL I MISS MY BABIES”- commented a fan.

“My babies I'm in tears just seeing one ot7 pic 2025 will heal me.cant wait”- wrote another user on X.

Another fan demanded to ‘BRING THEM BACK.’

“I'M SOBBING INCONTROLLABLY I'M NOT OKAY AT ALL BRING THEM BACK”- commented another X user.

“7= BTS.”- stated an admirer.

“Ah i didn’t knew i would also miss their over white washed photos ( i believe members have beautiful skin tone bt often korean industry or bighit whitewash thm a lot). I need my seven now. I have waited long”- wrote another fan.

“THAT'S RIGHT!!! BTS IS F*CKING 7 AND BTS WILL ALWAYS BE F*CKING 7!!”- a fan asserted.

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Floral wreaths were delivered to HYBE's office, calling for the dismissal of BTS' SUGA

On October 20, 2024, the DUI controversy involving SUGA ignited online discourse as numerous flower wreaths were delivered to HYBE by naysayers. Certain netizens called for the expulsion of SUGA from the boy band following the rapper's DUI incident. The call for his dismissal emerged following the discussion of his incident on The Late Show with Stephen Colbert.

In the last episode aired on October 18, host Stephen Colbert emphasized that SUGA encountered condemnation and public outrage after allegedly riding an electric scooter while under the influence in August 2024.

The statement incited discontent among several Korean netizens, who then delivered floral wreaths to HYBE and expressed opposition, demanding the rapper's removal from the group.

Nonetheless, a number of BTS fans congregated outside the HYBE office in Seoul. They started voicing the group's fan chant—"Kim Namjoon, Kim Seokjin, Min Yoongi, Jung Hoseok, Park Jimin, Kim Taehyung, Jeon Jungkook, BTS"—to demonstrate their backing for the Daechwita singer.

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As of this writing, SUGA is serving his compulsory military term. He is anticipated to be discharged sometime in June 2025. The rapper commenced his service in September 2023.