“New PUMA global ambassador?”: Speculations run amuck as BLACKPINK’s Rosé was reportedly spotted shooting for a project

PUMA and Rosé are reportedly collaborating on the FOREVER. FASTER. - See The Game Like We Do. On May 27, 2024, several pictures of BLACKPINK's vocalist Rosé made their way to social media where the idol was seen posing for the cameras during a photoshoot. Fans were quick to speculate on an upcoming collaboration between the On The Ground singer and the international sportswear brand.

To solidify its status as the Fastest Sports marketing in the world, multinational sports corporation PUMA has unveiled FOREVER. FASTER. - See The Game Like We Do, its first global marketing campaign in ten years. On April 10, 2024, the brand released its first video for the ad campaign that featured the Brazilian professional footballer Neymar.

Meanwhile, Rosé's fans speculated that she must have signed a new deal with PUMA as one of its ambassadors and flooded X with excitement.

"ROSÉ spotted today at a photoshoot~Seems like we will see Rocksé with Puma?" — an X user wrote.

"THE BRA THE JACKET AND THE SHOES!? OH WE’RE DEFINITELY GETTING ROSÉ X PUMA" — an X user wrote.

"Bye NIKE bye ADIDAS hello again PUMA" — an X user wrote.

"I can gurantee its for puma the way from top to bottom she's dressed in puma" — an X user wrote.

"ROSÉ X PUMA ??? Woooaaahhhh. Omg omg I’m so excited to see the final outcome" — an X user wrote.

"#ROSÉ #PUMA body tea is crazy actually what are you doing with me roséanne" — an X user wrote.

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Fans speculate Rosé reportedly has joined under the PUMA umbrella as its global ambassador

The campaign highlights the brand's special relationship with speed and challenges all players, professional and amateur alike, to view the game through the lens of PUMA.

Its main component is a hero brand film that is accompanied by a variety of supporting creative assets that all feature elite athletes in action, including Luis Suarez, Memphis Depay, Mondo Duplantis, Neymar Jr., Sergio Aguero, Shericka Jackson, Yaroslava Mahuchikh, Antoine Griezmann, Breanna Stewart, Christian Pulisic, Felix Streng, Jack Grealish, and Javier Hernández and many others.

FOREVER. FASTER. - See The Game Like We Do, which was introduced on April 10, 2024, is broadcast across a number of media globally. This campaign by PUMA seeks to have a global impact using social media, television, public relations, out-of-home media, and points of sale.

Meanwhile, some fans of the BLACKPINK idol shared that the New Zealand-Korean singer hinted at her upcoming collaboration earlier as well. She wore the “OTTOLINGER x Puma Mostro High-Top Sneakers” at the Pharrell William's Joopiter Joyride Auction on May 3, 2024.

After ending her solo contract with YG Entertainment in December 2023 like her bandmates (Jennie, Jisoo, and Lisa), the On The Ground singer has been constantly making headlines. Earlier, she made her appearance at the 96th Academy Awards ceremony held at the Ray Dolby Ballroom in March 2024. Later, she attended Tiffany and Co.'s event and Pharrell William's Joopiter Joyride Auction in May.

The BLACKPINK vocalist was also seen attending the RIMOWA Seoul event in May 2024 for which she filmed a short interview segment with F1 racer Lewis Hamilton—another ambassador of RIMOWA.

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BLACKPINK members renewed their group contracts with YG Entertainment and terminated their solo agreements in December 2023. Currently, Jennie, Jisoo, and Lisa have established their respective artist management companies and are pursuing solo endeavors through their own companies. It is important to note that since her departure from YG Entertainment, the K-pop star hasn't signed with any other music record label.