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On November 5, 2024, HYBE CEO, Lee Jae-sang, addressed the company's stance on NewJeans' future projects, stating that they would do their best in supporting the girl group. During the Q3 2024 announcement conference call, Lee Jae-sang discussed the recent achievements of the rookie girl group as well as the ongoing conflict between HYBE and Min Hee-jin.
The conference call transcript and the Q3 2024 Earning Report were posted on the official website of HYBE. Yonhap News reported that Lee Jae-sang mentioned the girl group's Tokyo Dome success during the conference call meeting and said,
"Hybe will continue to do its best to support NewJeans' continued growth. NewJeans, who entered Tokyo Dome in the shortest period of time as a non-J-pop artist with 'Bernie's Camp Tokyo Dome,' have had five consecutive million-seller albums with 'How Sweet,' which was released this year, and their Japanese debut album 'Supernatural' in June."
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He continued:
"NewJeans did not have any major activities such as album releases or performances, but enjoyed steady popularity on music charts and in advertisements in the third quarter."
For the unversed, in April 2024, HYBE sued former ADOR CEO Min Hee-jin for an alleged privacy breach and conspiring to take over ADOR and NewJeans. Being the parent company and owning 80% shares of ADOR, HYBE requested Min Hee-jin to step down from her CEO role. Since then both parties have been engaged in an ongoing legal case.
In August 2024, ADOR fired Min Hee-jin and appointed Kim Joo-young as the new CEO. The Attention girl group expressed their indignation over Min Hee-jin's dismissal and demanded her reinstatement, however, ADOR rejected their request.
NewJeans attending Gigi Hadid's dinner party and teases a collaboration with Fortnite amidst ongoing controversy
On November 5, Gigi Hadid launched a new pop-up store in Seoul for her luxury knitwear brand, Guest in Residence. She held an exclusive dinner party at which she invited NewJeans, 2NE1's CL, THE BOYZ's Younghoon, Jay Park, and Squid Game actress Jung Yeon. CL posted several pictures with the Attention girl group on her Instagram story.
Furthermore, one of the most well-known and well-known Fortnite leakers, @Jorge_Most_, claimed that the Attention girl group and Fortnite might collaborate in January 2025. However, nothing has been confirmed from Epic Games and ADOR yet.
Earlier in October 2023, the girl group had collaborated on a song with Riot Games. The League of Legends' annual world-championship anthem, GODS, was premiered on the official YouTube channel of the game. On November 19, 2023, the group performed live on the track at the League of Legends World Championship Finals.
In other news, Min Hee-jin was reappointed as ADOR in-house director on October 17, 2024. She filed an injunction to get reappointed as the CEO which was also rejected by the court on October 29, 2024.
