On September 5, 2024, MTV Video Music Awards announced through their official X account that the K-pop groups, NewJeans and SEVENTEEN, emerged as the finalists for the Best Group category. The VMA captioned their X post as:
"It's time to decide The Best Group!! @NewJeans_ADOR @pledis_17. Vote now on @MTV's IG story then tune into #VMAs on Wednesday to see who wins."
The two finalists surpassed the other nominees in the mentioned category, including Coldplay, TOMORROW X TOGETHER, NSYNC, NCT DREAM, TWENTY ONE PILOTS, and IMAGINE DRAGONS.
Video Music Awards has conducted the voting through their official Instagram handle by updating poll stories.
CARATs and BUNNIES excited to cast vote for SEVENTEEN and NewJeans
MTV Video Music Awards has shared two separate stories for NewJeans and SEVENTEEN through their official Instagram handle @mtv. The account has added a link to the mentioned stories through which a fan's vote could be counted for the final round. Subsequently, the winner of the Best Group Category will be announced on Wednesday, September 11, 2024.
As SEVENTEEN and NewJeans emerged as the finalists for the Best Group Category, the respective fandoms, CARATs and BUNNIES, have been expressing their excitement to cast their votes for the bands. They were encouraging each other to click on @mtv's Instagram story link to make sure their favorite K-pop groups bag the award.
MTV Video Music Awards, also known as VMAs, is a prestigious award show, organized annually to celebrate the production of unique music videos. The first award ceremony was organized on September 14, 1984, and has been often referred to as the Super Bowl among the youth due to its huge appeal to the younger generation.
The South Korean K-pop girl group newJeans was formed and managed by HYBE CORPORATION's sub-label ADOR. It consists of five members— Minji, Danielle, Haerin, Hyein, and Hanni. The band has been popular for their 'girl next door' image. They debuted on July 22, 2024, with the single Attention, which subsequently emerged as the group's number-one song on South Korea's Circle Digital Chart.
Meanwhile, SEVENTEEN was formed by HYBE CORPORATION's subsidiary, Pledis Entertainment, and consists of thirteen members, including S.Coups, Joshua, Jeonghan, Jun, Wonwoo, Hoshi, Woozi, DK, The8, Mingyu, Seungkwan, Dino, and Vernon.
The group made their debut with the extended play, 17 Carat, on May 26, 2015. The record later emerged as the longest-charting K-pop album of the year in the United States.
MTV Video Music Awards will be held at the UBS Arena, Long Island, Elmont, New York, on Wednesday, September 11, 2024, and hosted by the Grammy award-winning American rapper and singer, Megan Thee Stallion.