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On January 24, 2025, Varo Entertainment took to the South Korean social media platform Weverse, announcing that Byeon Woo-seok has donated the proceeds from the sale of his 2024 HBD BWS official merchandise to commemorate his birthday.
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The charity has been made to the Korea Pediatric Cancer Foundation and the Korea Leukemia Children's Foundation to extend support for children suffering from these conditions, including Pediatric cancer, leukemia, and rare incurable diseases.
Subsequently, Byeon Woo-seok's latest philanthropic activity circulated on social media and went viral among the fandom. They expressed pride in the male actor for his latest act, and an X user tweeted:
"Not All Heroes Wear Capes and Woo-seok is one of them."
The fandom praised Byeon Woo-seok's personality following his generous donation. They referred to him as a "beautiful person from inside and out." Many also called him "a true gem."
"Beautiful person inside and out. You a true gem, BWS,"- a fan reacted.
"a good news we're getting today for wooseok! the donation he made to korea paediatric cancer and also leukemia foundation. It's from the proceeds of his birthday merch,"- a fan shared.
"they make sure to give back the love and support wooseok received from public to help the people in need especially children who suffer from diseases. may wooseok keep going higher, we have made the right person successful,"- a fan commented.
The internet users called him an "angel" who is the "epitome of goodness."
"The epitome of goodness,"- a user shared.
"An Angel that the world doesn't deserve,"- a user reacted.
"300 million donation from the profits of BYEONWOOSEOK x TTE HBD GOODS already been donated to support for children with leukemia.. i’m so happy that i took part in this. my heart feels warms a bit,"- a user commented.
Byeon Woo-seok rose to stardom with the time travel drama Lovely Runner
Byeon Woo-seok rose to international and domestic prominence with the time travel and romance drama Lovely Runner. He played the role of Ryu Sun-jae in the series alongside Kim Hye-yoon. The female actress took the role of Im Sol. The drama aired from April 8, 2024, to May 28, 2024.
He received many accolades for his role in the series, including the Asia Artist Awards for Best Artist Award under the Television category, Actor of the Year (Daesang), Best Couple, Popularity Award, and Asia Celebrity Award. Subsequently, he appeared in the romance series No Gain No Love.
The male artist was confirmed to star as the leading protagonist in the upcoming MBC drama The 21st Grand Prince's Wife alongside IU. The series is slated to premiere in 2025.
