"Not even the bare minimum": Fans criticize PLEDIS Entertainment as fromis_9's last comeback under the agency allegedly lacks MV and other promotions

On December 19, Pledis Entertainment announced fromis_9's upcoming single, [from]. The comeback is also expected to be the K-pop girl group's last release under Pledis Entertainment and its parent company HYBE Labels since the members have decided against renewing their contract with the agency.

Therefore, fromis_9 will be departing Pledis Entertainment after December 31, which is when their exclusive contract expires. However, fans and netizens were not happy with the promotions for the group's last comeback under the agency.

Additionally, many fans and netizens also pointed out the minimal promotions put forth by Pledis Entertainment for the comeback. Expected releases for a K-pop comeback such as teasers, concept photos, schedules, and a music video were missing, and fans naturally began to criticize the agency for their alleged actions.

Many expressed that their actions might be due to fromis_9's decision to leave the agency. Regardless, people felt that it was unfair and pointed out that the group and their schedules should be maintained well until the group officially leaves the agency. Here are a few fan reactions regarding the same:

"I feel like there was no intention by Pledis to do this song and that fromis_9 insisted to do it one last time because this is not even the bare minimum from the label. Thank you girls only for this gift and see you real soon"

"just when you think pledis has reached the peak of incompetence they prove themselves to be more incompetent the next time" said a fan on X

"just so we’re clear… THIS is why fromis decided to leave. No other group would have a release treated like this." added another fan

"no concept photos no mv no planned livestream event oh pledis you will rot in the depths" commented a netizen

More fans and netizens talked about how they were disappointed and frustrated with Pledis Entertainment's alleged lack of promotions and effort for fromis_9's comeback.

"it's very sad that it's their last single with the company and they didn't decide to do anything decent" stated a fan

"are we really not going to get any teasers or something..... :/ there's like 2-3 days left" added an X user

"knowing that pledis still didnt put any effort for this makes me more sad" said a netizen

"the way they really gave us nothing..." commented another X user

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All you need to know about fromis_9's departure from Pledis Entertainment

On November 29, Pledis Entertainment released a statement announcing that the K-pop girl group housed under them, fromis_9, will be leaving the agency. The group debuted under the agency in 2017, and after the completion of their seven-year exclusive contract, the members have decided to depart from the agency.

Therefore, as of December 31, the fromis_9 members will no longer be a part of the agency. Pledis Entertainment stated that all the members, Saerom, Hayoung, Jiwon, Jisun, Seoyeon, Chaeyoung, Nagyung, and Jiheon, have collectively decided to not renew their contract with the agency.

Here's their statement:

"We discussed at length and in depth with the members of fromis_9 regarding each member’s future and direction and have come to an amicable conclusion to end the exclusive artist contract."

The statement continued:

"fromis_9 joined us in August 2021, and presented a wide range of music including “Talk & Talk”, “DM”, “Stay This Way”, “#menow”, and “Supersonic” and have grown into artists who were not only loved by their fandom flover, but many fans of K-pop."

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They concluded their statement by expressing their gratitude for working with the K-pop girl group and wished them the best for the members' future endeavors. Regardless, fans were unhappy with the treatment the members were receiving, especially towards the end of their contract with Pledis Entertainment.