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On November 13, 2024, the South Korean media outlet Seoul Economic Daily reported that BLACKPINK's Rosé has been expected to earn hundreds of billions for The Black Label, sending the fandom into a frenzy. According to details, the Korean mobile gaming company Some Age has invested two billion won in The Black Label in February 2021. The gaming company decided to invest in the record label after analyzing The Black Label's corporate value at 150 billion won.
According to the IT and investment industry, it has been expected that Some Age would record a profit of 20 billion won from the investment they made in The Black Label. It is due to the expected increase in the corporate value of the agency after they witnessed massive success due to the success of APT.
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According to the outlet, BLACKPINK member and Bruno Mars' collaborative track' APT.'s soaring popularity would be beneficial for The Black Label in different aspects. It is expected to increase its revenue and valuation and is likely to rise high.
Subsequently, the news about the latest milestone in generating profit for The Black Label circulated on social media and went viral among the fandom. They expressed pride in the female artist, and an X user tweeted:
"Not her feeding entire companies omg."
The fandom stated that due to BLACKPINK members' track's success APT, The Black Label would not be broke anymore.
"Hard carrying this label atp should give rosé everything she wants,"- a fan reacted.
"Cant even call them the broke label anymore," a fan shared.
"My girl’s a moneymaker anywhere she goes. Say thank you Rosé,"- a fan commmented.
The fandom passed the sarcastic comments where they mentioned that the female artist saved both the economy and government with her track APT.
"She saved the economy and the government,"- a user reacted.
"Oh u better treat her right,"- a user shared.
"At this point of time yg should regret it's decision of letting go of rose as a soloist,"- a user commented.
More about BLACKPINK's Rosé's latest single APT.
On October 18, 2024, BLACKPINK's Rosé released her latest single APT. through Atlantic Records and The Black Label. The pop and rock record was distributed by YG Plus and Atlantic Records domestically and internationally, respectively. The song was penned by songwriters, including Amy Allen, Rosé, Christopher Brody Brown, Theron Thomas, Henry Walter, Nicholas Chinn, and others.
APT. received commercial success as it achieved multiple Real-Time-All-Kill and topped domestic music streaming platforms. It charted at the No.1 position on MelOn, FLO, Genie, and Bugs. Regarding international charts, the track debuted at the No.8 position on the Billboard Hot 100. It spent two weeks on the chart and debuted at No.33 on the Pop Airplay chart.
BLACKPINK member is slated to release her forthcoming studio album, Rosie, featuring twelve tracks on December 6, 2024.
