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On October 28, 2024, the American luxury fashion house Calvin Klein shared a post of NewJeans donning the brand's outfit from head to toe, sending the fandom into a frenzy. The Maison added that the five-member band wore the mentioned ensemble for Billboard Korea's new series, 'Billboard Artist.'
In the latest update, the five members stood in front of a tree in various poses. The idols carried a variety of expressions and presented the outfits from Calvin Klein in the Instagram and X posts.
Trending
Subsequently, the latest update circulated on social media and went viral. The fandom could not stop gushing over the look of the group. An X user tweeted:
"NewJeans with Calvin Klein omg perfection."
The fandom showered praises on the group's latest look in Calvin Klein. Many fans stated that the members "look so good" and that they were "always the best."
Fans also called the members "IT Girls." They further stated that the collaboration between the K-pop group and the American brand was "Perfection."
More about NewJeans
The South Korean K-pop girl group, NewJeans, was formed by ADOR a subsidiary of HYBE. It features five members, Hanni, Danielle, Haerin, Minji, and Hyein. The band debuted on July 22, 2022, with the single Attention.
The track emerged as the number-one song on the domestic Circle Digital Chart. Subsequently, their tracks Hype Boy and Cookie became the longest-running songs on the Billboard Global 200 by a female K-pop act.
The tracks were part of their extended play, New Jeans, released on August 1, 2022, through ADOR. In January 2023, the group unveiled their first single album, OMG, which received massive success.
It featured two tracks, OMG and Ditto. Ditto garnered widespread popularity and emerged as the longest-running number-one track on the Circle Digital Chart. It also became the band's first entry on the UK Singles Chart and Billboard Hot 100.
The band has reportedly endorsed multiple brands, including Musinsa and Lotte Wellfood, and were appointed the global ambassadors for Coca-Cola, Zero Sugar, LG Electronics' Gram Laptop, Calvin Klein, and Lotte's Pepero.
They were further featured in the domestic and international campaigns for brands, reportedly including SK Telecom, iPhone 14 Pro, iPhone 15 Pro, Shinhan Bank, McDonald's Korea, Hyundai Department Store, Kao, Shibuya109, and others.
In recent news, member Hanni appeared as a guest during the National Assembly's Environment and Labor Committee audit in South Korea. During the visit, she talked about HYBE's workplace culture allegedly promoting bullying and harassment and how they could protect the artist.
