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South Korean rapper j-hope and American rapper Don Toliver unveiled their new song, LV Bag, at the Louis Vuitton Men's Fall-Winter showcase at the Paris Fashion Week on January 21, 2025. A snippet of the song was heard during the showcase and fans lost their calm over the lyrics.
The song is a part of the extensive playlist for the Louis Vuitton showcase, including SEVENTEEN's Bad Influence. Fans launched into a frenzy upon hearing the song's "freaky" lyrics and turned their attention to a certain section. Some even likened the song to other sultry numbers by j-hope's fellow BTS members. One comment on X read:
"Omg seven and 3D's sister is coming"
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While the song had already set the conversation going, the use of astrological terms in the song is what caught the fans' attention further. Fans who had Gemini as their zodiac sign gushed over the indirect recognition from the BTS member.
"A GEMINI ??? GUYS HE WROTE THIS SONG ABT ME I KNEW IT" exclaimed a fan.
"wtf, I never expected my star sign to end up in jhope's lyrics, it turned me into the beast" wrote another expressing the song's effect on them.
"Oh My God Jhope Ate THat up Louvie Vutiton Song LV BAG <3" announced a fan.
"Never been more happy to be Gemini xD" wrote an astrology fan
While one fan addressed j-hope's musical alter ego 'Jay,' another exclaimed that they were not ready for the full version of the song.
"OMFG THAT AINT HOBI ITS JAYY" mentioned another fan.
"HUH There are so many versions of the lyrics of LV Bag and all of them are freaky... I’M NOT READY" tweeted another fan.
More about j-hope and Don Toliver
LV Bag is the first time that j-hope and Don Toliver have come together for a collaboration and has been produced by Pharell Williams, as per Billboard. j-hope was announced as the luxury brand's 'House Ambassador' in August 2023. Since then, he has constantly shown his support by sporting different outfits and accessories from the French label.
j-hope has teased a new musical offering in March 2025, marking his first music release since his discharge from the military in October 2024. He is also slated to embark on a solo world tour concert, Hope on the Stage, starting February 2025. Don Toliver's last outing was during the Psycho Tour last year in the US, as a part of promotions for his album Hardstone Psycho.
