“Our generous queen”- Fans react as BLACKPINK’s Lisa partners with Erewhon, donating proceeds to Best Friends Animal Society 

Rapper and singer Lisa has officially collaborated with Erewhon, a high-end organic grocery store chain based in the United States. As part of the collaboration, Lisa introduced her personalized iced tea flavor, "Thai Up The World," a refreshing nod to her Thai heritage.

What makes this partnership even more special is its support for the Best Friends Animal Society, an organization dedicated to ending euthanasia and finding loving homes for abandoned pets.

On January 8, 2025, she announced the Erewhon collaboration through a series of Instagram photos, delighting fans worldwide. She even showcased the process of creating her signature drink.

Lisa's decision to donate the proceeds received much praise. Fans made a range of comments about her new collaboration and her philanthropic approach.

"A generous queen," a fan wrote.

"I tried the new thai tea from her at erewhon and WOW this is soooo so good I am obsessed," a fan said.

"Omg, serving looks and drinks!" a fan remarked.

Some other fans said:

Aww my charity woman..I want the drink!!! a fan exclaimed.

"I love everything about this look. The outfit the hair and makeup," a fan claimed. "Great partnership for a great cause. Love seeing efforts like this to help animals in need," a fan wrote.

"Kindest soul," a fan said.

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Lisa partners with American grocery and food joint Erewhon

Through her collaboration with Erewhon, BLACKPINK’s Lisa is not just promoting her signature tea but also supporting a meaningful cause. On January 8, 2025, she took to Instagram to personally announce the partnership by sharing four pictures with the caption:

"Super excited to finally reveal my personal Thai Up The World drink at Erewhon!! Thank you to the team for making this a reality and glad to support Best Friend Animal Society, a sanctuary working to find homes for abandoned pets."

Erewhon also promoted the collaboration with a social video featuring Lisa herself making the Thai Up The World tea. This drink is a creative twist on the classic organic Thai tea. The ingredients were revealed to be unsweetened black tea, organic heavy cream, vanilla powder, maple syrup, and ARMRA colostrum, a bioactive supplement.

The signature tea features a deeper orangish-brown hue. Reflecting this aesthetic, the Money singer donned a chic gradient orange-brown bodycon co-ord set on the similar color lines during the announcement.

The tea has now been officially added to Erewhon’s menu and is available in their stores. To celebrate, the Hello82 crew visited an Erewhon store in LA, tasted the tea, and gave it a glowing 5 out of 5 rating, heightening the excitement around this collaboration.