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On August 28, 2024, the Italian luxury fashion house Prada announced aespa's Karina as the newest brand ambassador through their official X and Instagram account, making fans happy. The Maison captioned their update as,
"Prada is pleased to announce KARINA, South Korean singer and leader of K-pop group aespa, as Prada's brand ambassador."
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The brand shared two images of Karina donning a one-piece black dress from the Fall/Winter 2024 Womenswear Prada collection by Miuccia Prada and Raf Simons. Soon, the news about the female artist being the newest addition to the Maison family circulated on social media, and fans expressed their elation.
Subsequently, enthusiastic fans observed it was the first time Prada had announced their new brand ambassador through their official account. Naturally, an X user tweeted:
"As she deserves!!! Princess of the World!!"
Netizens congratulated Karina for her latest partnership and expressed their desire to see future activities. Many also concluded that she enhanced the look of an outfit.
"I love all her looks, she always makes the outfit look a hundred times better when she puts it on, our superstar and global ambassador of Prada, Karina. KARINA PRADA GLOBAL AMBASSADOR," a fan reacted.
"Thank you for finally announcing this and please treat her well! congratulations karina," a fan commented.
"Such an exciting partnership, we hope to see many activities and her cherished throughout it," a fan mentioned.
Many fans also bragged about how Karina's brand ambassadorship for Prada has been one of the most organic processes as the female artist continued to participate in many events organized by the Maison from time to time.
"The official announcement from Prada, finally. I am so happy and proud Thank you, Prada. Please take care of her. Congratulations, Karina. We are so proud of you," a user reacted.
"You know a brand values your partnership with them when you’re the only BA to be announced on their official account," a user commented.
"This might be the most organic brand ambassadorship in kpop; karina waited for 3 years to get her first global brand ambassadorship, she worked with prada, attended their fw she showed them her impact and they choose her. her GBA was not handed to her she worked hard for it," a user shared.
More about aespa's Karina
Karina, also known as Yu Ji-min, is a South Korean rapper and singer. She is also the leader of the rising K-pop group aespa, which was formed by SM Entertainment. When she was a trainee, the female artist appeared in Taemin's music video Want in February 2019 and joined Kari for Hyundai and SM's virtual showcase titled The All-New Tucson, Beyond DRIVE.
The female artist became the second member of aespa on October 27, 2020. The group released their digital single Black Mamba on November 17, 2020, and the idol debuted with the band as the leader of the group. She has contributed to multiple tracks, including Sad Waltz, Hot & Cold, Regret of the Times, and other tracks.
In recent news, the group released their first studio album, Armageddon, on May 27, 2024, through SM Entertainment.
