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On September 23, 2024, South Korean media outlet star1 reported that Kim Ji-won has been named the new ambassador for BVLGARI. As the first Korean house ambassador to represent the brand's perfume, jewels, and watches, Kim Ji-won became the muse of the brand's latest "Diva's Dream" collection.
Notably, the collection follows the brand's age-old fan-shaped motif in its jewelry and is based on the Roman mythical divas. The South Korean actress was previously spotted at BVLGARI's Allegra’s latest perfume launch soiree on June 4, 2024, at the Tanjong Beach Club in Sentosa, Singapore.
Fans expressed their pride and excitement to see the 31-year-old actress become the new face of the Italian luxury jewelry brand. They flooded social media with congratulatory messages and a fan wrote:
Trending
"Oh she gagged Bvlgari with her acting and aur in #QueenOfTears KIMJIWON QUEEN THINGS"
Astute admirers praised her latest pictures from BVLGARI and stated that she "truly deserves" her new role.
"Congrats to Kim Jiwon for becoming Bulgari’s brand ambassador! She totally slays in every piece and truly deserves this role!" one fan wrote.
"We as a loyal and avid fan of Kim Jiwon will surely support her endorsement whatever it is.. Thank you for choosing kj as your brand ambassador.." another fan said.
"She absolutely DEVOURED. My humble QUEEN," another fan added.
Some admirers made light of the situation, saying that the actress would need to interact with others even more now. This resulted from Kim Ji-won's frequent admissions of being an introvert and her preference for staying home rather than going out.
"With a face like that, she deserves all the brands. Skskk cant believe she will now be forced to leave her house and attend them gala dinners etc," one fan joked.
"So proud of Kim Jiwon! She truly deserves to be Bulgari’s ambassador and is slaying every moment with her charm and sophistication!" another fan praised her.
"Congrats to Kim Jiwon for being the face of Bulgari! She deserves it 100% and is absolutely slaying every look with such elegance!" one other fan said.
Kim Ji-won's rise to fame with her Netflix hit K-drama, Queen of Tears
Queen of Tears centered on marital strife and a possible second-chance romance. Queens Group legal director Baek Hyun-woo (Kim Soo-hyun) and heiress Hong Hae-in (Kim Ji-won), CEO of Queens department store, are trapped in a loveless marriage. Hyun-woo felt dehumanized by his domineering in-laws and seldom interacted with his distant and ice-cold wife.
However, the two got a second chance in love after Hae-in learned that she had three months to live. Although Hyun-woo wanted to divorce Hae-in and leave the Queens Group, the news of her impending death brought back several feelings and his love for his wife. The drama ran from March 9 to April 28, 2024.
Reportedly, Queen of Tears, starring Kim Soo-hyun and Kim Ji-won, dominated the domain of non-English TV rom-coms with the highest viewership ratings between March and April 2024.
Queen of Tears amassed over 600 million viewing hours and became the highest-rated drama finale on tvN. It earned an average viewership of 24.9 percent.
In other news, Kim Ji-won held her first Asia fan meet tour, titled BE MY ONE. The tour kicked off in Seoul on June 22, 2024, and concluded in Jakarta on August 31, 2024.
