On Thursday, August 8, the luxury brand Gucci announced BTS Jin as their newest global ambassador. In commemoration of the same, an Instagram post was made by the brand on their Instagram page. Within just a few hours after the post, it garnered a huge amount of interaction, reportedly making the announcement post the most-liked Instagram post by Gucci on their account.
While fans were already excited to have the idol kickstart his new journey with Gucci as their latest ambassador, they were all the more thrilled to see his impact reveal itself through the 2 million likes. As the news landed on the internet, fans couldn't stop talking about the idol's influence and endlessly praised him for the same. Here's how fans reacted to the news:
"Real impact"
"He ended everyone else so easily tbh" - said a fan on X
"Gucci boy jin proving his impact from day 1" - added another fan
"Impact so crazy" - added a netizen on X
More netizens commented on BTS Jin's impressive impact on the luxury fashion brand, Gucci, from the very first day of his ambassadorship.
""The Superstar's super brand power" a concept known for Jin's extraordinary impact has already started showing off it's effects" - said a fan on X
"In just less than 6 hours btw not even reposted by jinstagram in story just tagged ow guccjin you will be big" - added another fan
"Prepare to witness the largest crowd at any next gucci event that Seokjin attends" - said a netizen on X
"Gucci probably in cloud nine. Such a privilege bagging one of the Bangtan boys" - added another fan on X
All you need to know about BTS Jin's global brand ambassadorship with Gucci
On Thursday, August 8, Gucci officially announced their latest global brand ambassadorship as BTS Jin. Here's what Sabato De Sarno, the creative director of Gucci, said in the welcome post they made for the idol:
“I am very excited to welcome Jin as Global Brand Ambassador. His warm and kind personality is truly magnetic, and his style is simply unique. He is a generous and extraordinary artist who is able to move people with his music, which makes us even more honored to share this journey with him."
They also made two other posts that talked about BTS Jin's ambassadorship and the clothes he adorned for the commemoratory photoshoot with Gucci. Here's what the captions of the two posts read:
"Jin from BTS, the latest Global Brand Ambassador to be appointed by the House, perfectly embodies Gucci’s values of individuality and authenticity."
The other Instagram post revealed that the BTS member wore the fashion house's latest menswear collection by creative director, Sabato De Sarno.
On the other hand, fans have been predicting this collaboration for a while now. As soon as BTS Jin returned from the military on June 12, speculations of a partnership between the idol and Gucci landed on the internet. The idol was spotted wearing Gucci loafers at BTS' 11 debut anniversary Light Hug Event and shopping from a Gucci store at the airport on his way to the 2024 Paris Olympics.
Additionally, the brand also presented a collection of gifts for the idol and placed it in front of HYBE Labels' headquarters to congratulate him on his military discharge. Given that fans' speculation has finally come true, they are excited to see what they have in store for them.