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On Saturday, November 23, Sony Corporation was revealed as the sponsor for BTS' Jungkook’s new exhibition ‘GOLDEN: The Moments,’ in Japan. The exhibition commemorated the BTS member's debut solo album, GOLDEN. It showcased unique artifacts, including outfits from his music videos SEVEN and 3D.
The ongoing exhibition in Japan uses Sony's TV and 360 Reality Audio to listen to Jungkook's audio stem files. The exhibition which commenced on November 23, will continue until December 29. It is organized at Belle Salle Shinjuku Minamiguchi, 5-chōme-31−11, Sendagaya, Shibuya City, Tokyo, Japan. The ticket sales for the exhibition started on October 1, 2024.
Fans worldwide have expressed excitement on social media for BTS' Jungkook's latest achievement, as Sony became the sponsor of the artist's exhibition. Echoing this sentiment, one X user wrote:
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“Real world impact. When the most successful brands across the globe want to be associated with you.”
While some stated BTS' Jungkook’s impact is "untouchable," another supporter claimed that the singer "deserves" the "best sound and pic technology."
“Seoul government, Samsung (even though he didn’t renew that group contract), Sony, Hilton, Xbox, Calvin Klein… #JUNGKOOK and his true impact will forever be untouchable!,” commented another fan.
“Jungkook's impact and power is on another level coz his exhibition, vogue magazines, airport ootd, live stage performance are all sponsored,” stated a fan.
“Ooooh so so cool. Jungkook deserves best sound and pic technology. I want to see and listen Hope we get many pics of Japan,” another X user wrote.
“Brands are dying to work with him n yet people think he didn't got any offers,” remarked a fan.
Many supporters wrote that Jungkook's earlier exhibition in Korea had been sponsored by Samsung. Others stated that many big brands "trust" the Standing Next to You singer.
“first samsung in korea and now sony in japan for his first solo exhibition? oh kingkook. no one is doing it like jungkook,” remarked a fan.
“Samsung and now Sony.....the way all these multibillion dollar companies are running after Jungkook to sponsor his exhibition You can never buy impact,” commented a fan.
“When BIG BRANDS trust you, they are willing to sponsor anything for you!,” stated another user on X.
BTS' Jungkook won three awards at MAMA Awards 2024
At the 2024 MAMA Awards, the youngest member of BTS received three trophies across several categories. BTS' Jungkook received recognition in the Fans’ Choice Top 10 category and was referred to as an "undisputed music king" during the award ceremony.
"The Asian solo artist with the most No. 1 hits on global streaming platforms, solidifying their reign as the "Undisputed Music King" with an undeniable presence!" the announcement said.
Subsequently, BTS' Jungkook received the Best Male Artist and Best Dance Performance Male Solo Award for Standing Next to You. This song was released on November 3, 2023, as a part of his album GOLDEN.
The 2024 MAMA Awards started on November 21 at the Dolby Theatre in Los Angeles, California, followed by a two-day event in Japan that occurred on November 22 and 23, 2024. The Japan Chapter took place at the Kyocera Dome in Osaka.
