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On August 12, 2024, Harper's BAZAAR Korea generated significant buzz among BTS' Jin's fans by offering a preview of their September issue on their social media handles. It featured the idol in collaboration with the renowned Italian fashion house, Gucci.
The 13-second teaser clip quickly grabbed fans' attention with its rockstar theme, featuring the idol playing a range of musical instruments, including guitars, drums, and pianos. The post was captioned as,
"HEARTFELT, HEARTBEAT. Who's Coming?"
Trending
The cover shoot, set against a rock-inspired backdrop, has generated significant buzz on social media, with fans eagerly discussing the artist's new look and its potential impact on his solo music career. An X user, @seokjinfile, wrote,
"ROCKSTAR JIN IS COMING."
"Guitarist Kim Seokjin. Gucci gives us something too much hot. I can't handle it Thank you Bazaar and gucci," a fan wrote on X.
"ROCKSTAR JIN????? OMG I'M GONNA GO CRAZY," another user commented.
"We waited too long only for our world to be turned upside down! This is your time!," another fan commented.
"THE PHOTOSHOOT WILL DEFINITELY END US ALL," an X user remarked.
One particularly noteworthy detail that fans highlighted was the idol's choice of Gucci red driver gloves, which have become a focal point of admiration and enthusiasm.
"His hand with leather red gloves , the teaser is really doing a great job at teasing coz i need the pictures and behind videos of rock jin already," a fan commented.
"OH MY GOD - THOSE RED GLOVES???? WITH CHAIN NECKLACE, SHORT HAIR, FOREHEAD OUT AND SITTING ON THE CHAIR IN FRONT OF MUSICAL INSTRUMENTS LIKE A BOSS I AM DIZZY," another user remarked.
BTS' Jin announced as the global ambassador for Gucci
Gucci recently appointed the BTS singer as its global brand ambassador on August 8, 2024, and this campaign with Harper's BAZAAR Korea marks his official partnership with the luxury brand. While introducing the Moon singer, the brand wrote,
"He perfectly embodies Gucci's values of individuality and authencity."
The campaign featured the silver voice of BTS in outfits from Gucci's Creative Director Sabato De Sarno’s Spring/Summer 2024 menswear collection.
Following his discharge, he was soon appointed by a French jewelry brand, FRED, and is now also representing Gucci. His role with Gucci includes appearances at international runways and press events that will take place in the future.
The announcement of his ambassadorship caused such a surge in interest that Gucci's Japanese website experienced a crash, highlighting the singer-songwriter's significant influence and appeal.
In June 2024, the BTS vocalist became the first member of the group to complete his military service. Now, with his fellow band members still engaged in their service, he has turned his attention to creating new content for his fans.
The eldest member of BTS is reportedly working on his debut solo album while participating in various variety shows. Although there has been no official release date for his solo album yet, fans are eagerly awaiting news, as the star has confirmed he is actively working on it.
