BLACKPINK's Jisoo attended the Dior Gold House opening in Bangkok on December 6, 2024. She attended the event alongside other famous Thai celebrities, including Mile and Apo, Tu Tontawan, James Jirayu, and Kim Kimberley. BLACKPINK's Jisoo wore an all-black dress for the occasion.
Following the Dior inaugural event on December 7, Thai actor and singer James Jirayu discussed seeing Jisoo at the opening ceremony. He praised Jisoo's beauty, as he had seen her at the Dior Gold House in Bangkok. James referred to Jisoo as the “most beautiful in the world.”
“I saw a glimpse of her(JISOO) We work at different spot. I only saw a glimps, but she's beautiful She's the most beautiful in the world and I like her so much,” James Jirayu stated.
BLACKPINK's Jisoo pulled off an all-black outfit for Dior’s Gold House opening in Bangkok
Dior's newest establishment, the Gold House, has made a dramatic entrance on Ploenchit Road in Bangkok. This distinctive location symbolizes the French Maison's creative philosophy by integrating fashion, art, and culinary excellence. The Gold House is encompassed with lush foliage. The edifice is entirely embellished in gold, as its name suggests.
Jisoo, a member of BLACKPINK and the label's ambassador had earlier hinted at her arrival at this event by posting a picture of her invitation card on Instagram. Jisoo appeared in a black lace gown, evocative of her appearance at the Ewha Dior show in Seoul in 2022.
The dress exhibited a tailored bodice that cascaded gracefully at the hem, complemented with delicate lace mesh embellishments on the arms and neck. She complemented the ensemble with a classic Small Lady Dior black handbag and a coordinating Dior leather belt.
She arranged her hair into an elegantly wrapped bun, accented by two gentle curls adorning her face.
On December 10, the luxury label’s social media account shared a brief video of Jisoo’s appearance at the event. As shown in the video, the audience hooted upon her arrival at the Gold House, demonstrating the affection and esteem she elicits. In the caption of the video, BLACKPINK's Jisoo’s arrival at the opening was described by Dior as:
“Her joyful exploration of this delightful venue, adorned entirely in the House's eternal code of gold and surrounded by paradisiacal gardens, celebrated a magnificent debut chapter in the meeting of French and Thai virtuosity. Follow in her footsteps and discover the magic, now open for all.”
For those unaware, BLACKPINK's Jisoo was announced as the global brand ambassador of Dior for both Dior Fashion and Dior Beauty in March 2021. Her inaugural work with Dior encompassed the Fall '21 and Dior Vespa campaigns. She additionally endorsed Dior's Addict Lip Glow lip balm.
In addition to Dior, Jisoo was designated as the ambassador for many other renowned brands, including Cartier, Self Portrait, Dyson, Alo Yoga, and Tommy Hilfiger. In addition to Dior, Jisoo was designated as the ambassador for many other renowned brands, including Self Portrait, Dyson, Alo Yoga, and Tommy Hilfiger.