On October 14, 2024, BLACKPINK's Jennie received eight nominations at the Mnet Asian Music Awards (MAMA Awards 2024), emerging as this year's most nominated soloist, leaving the fandom proud. She was crowned as the first female soloist to have eight nominations in a year in the history of the MAMA Awards since it was launched in 1999. She was nominated in the following eight categories:
- Best Rap & Hip Hop (SPOT!)
- Best Collaboration (SPOT!)
- Best Female Artist
- Best Dance Performance Female Solo (You & Me)
- Worldwide Fan Choice
- Artist of the Year
- Song of the Year (SPOT!)
- Song of the Year (You & Me)
Subsequently, the news about BLACKPINK's Jennie being the most nominated soloist at the MAMA Awards 2024 circulated on social media, and the fandom could not contain their excitement. They expressed joy, and naturally, an X user proudly tweeted that the female artist would snatch away all the awards.
"the way we know she will snatch all these awards."
The fandom expressed pride in BLACKPINK's Jennie and flaunted that she achieved the mentioned milestone with no album and only two songs. They further bragged that she did not even release an album.
"damn and it's only been 3days since her official cb," - a fan reacted.
"WE NEED TO HELP HER WIN AS MANY AS SHE CAN," - a fan shared.
"the biggest it girl korea has ever seen. legend," - a fan commented.
"Mind you no album. She dıd that with one collab and 1 song which is 2 years old before release," - a fan mentioned.
The internet users mentioned that BLACKPINK's Jennie continued creating history as she entered into her solo career.
"first year into her solo career this woman is INSANE," - a user reacted.
"one thing about jennie is she’s gonna make history," - a user shared.
"All Jennie does is live, love , laugh and stay at the TOP. Mind you she's yet to release her solo album. This SUPERWOMAN, an ICON, GLOBAL IT GIRL and she is THEE MOMENT," - a user mentioned.
"omg she’s definitely attending this year," - a user commented.
BLACKPINK's Jennie released her solo single Mantra
On October 11, 2024, BLACKPINK's Jennie released her digital single Mantra through Odd Atelier and Columbia Records, accompanied by a music video. It has been considered the title track of her forthcoming debut studio album, as confirmed by Odd Atelier.
The track has been designated as the female artist's first release under her own label, Odd Atelier, and Columbia Records since she decided not to sign a solo artist deal with YG Entertainment and Interscope Records.
Mantra was penned by prominent songwriters, including Jennie, Bily Walsh, Claudia Valentina, Elle Campbell, Jelli Dorman, Isabelle Carlsson, Lennard Oestman, and Serban Cazan. It was produced by El Guincho, Dorman, Jelli, Jumpa, and Serban Cazan.
Following the release of Mantra, she achieved multiple milestones. BLACKPINK's Jennie earned the biggest debut by a Korean female soloist in Global Spotify history with the track, recording 5.24 million streams on October 12, 2024. She also debuted at No.3 on the Daily Top Songs United Kingdom music chart, emerging as the first K-pop soloist in history to reach the milestone.
Mantra reached No.1 in 58 countries on the iTunes Top Songs Chart, emerging as the first female K-pop soloist with the most #1s on iTunes in 2024. The countries included Australia, Bahrain, Bolivia, Brazil, Cambodia, Costa Rica, Guatemala, Hong Kong, Indonesia, Mexico, Saudi Arabia, Sri Lanka, United Arab Emirates, Vietnam, and other regions.
The track was also titled as the third female song with the most #1s on the iTunes chart in 2024. The Mantra music video also emerged as the most viewed MV by a K-soloist in the first twenty hours of its release. Additionally, it became the first K-pop solo track to chart on YouTube Music Daily Top Songs United States in 2024.
In recent news, BLACKPINK's Jennie graced the Chanel Spring/Summer 2025 ready-to-wear fashion show during the Paris Fashion Week on October 1, 2024.
The female artist's official Twitter/X account has been reportedly suspended, and the K-pop Community has been urging the social media platform to look into the matter.